Digital, distribution, and online platforms are ushering in dramatic change, from how travelers plan and book to how operators and distributors connect. The pandemic has only accelerated the need for operators to get ahead on tech, and traveler expectations to find and book on their phones on the spot have never mattered more. This session will explore the changes afoot amid the rise of online travel agencies (OTAs), direct online marketing, Google, channel management, and what this means for tour and attraction operators across the MENA region.