Google ‘Things to do’ (And what it means to you)

The world’s biggest search engine has taken a big step into the Best Part of Travel with Google Things to Do, a new initiative that presents attraction and experience ticket prices and purchasing options directly in Google search results. This has big implications for attraction operators and ticket resellers. This session by tours and attractions connectivity provider LIVN walks through how Google Things to Do works and how attractions and other experience operators can leverage it to drive more direct bookings. 

World Travel Market London is the leading global event for the travel industry, generating more than £2.8 billion of business contracts between attendees. Now in its 37th year, this show attracts a global audience that shape the travel industry. Visit london.wtm.com to learn more.

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