How To Work With Influencers Post-Covid

The pandemic changed influencer marketing for travel dramatically. Many travel influencers lost their incomes and changed careers. Those that remain have new concerns about promoting brands and destinations. We conducted a survey of influencers and industry stakeholders to map the new landscape of influencer marketing for travel. This presentation will include key takeaways from our research and recommendations for how to work most effectively with influencers post-COIVD. 

World Travel Market London is the leading global event for the travel industry, generating more than £2.8 billion of business contracts between attendees. Now in its 37th year, this show attracts a global audience that shape the travel industry. Visit london.wtm.com to learn more.

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