Safari Reimagined: How Responsible Travel Can Drive Purpose & Profit

It’s the iconic tourist experience of the region — the desert safari. But the rapid rise of global travel demand is compelling our industry to reconceive our experiences for a sustainable future. In this talk, tour operator veteran Adam McEwan shares the Platinum Heritage story: how they built a safari business that puts sustainability first, and how responsible practices can advance profit as well as purpose for every experience provider.

World Travel Market London is the leading global event for the travel industry, generating more than £2.8 billion of business contracts between attendees. Now in its 37th year, this show attracts a global audience that shape the travel industry. Visit to learn more.

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