Elephant riding and circus tricks has been widely criticised. The demand from tourists for tricks, and the opportunity to ride on elephants, feeds an industry which tames elephants for the trade. Baby wild elephants are brutally treated, tortured, to break their spirit in the Phajaan – “the crush”. The issue is raised by campaign organisations ranging from PETA who take the view that “animals are not ours to eat, wear, experiment on, or use for entertainment, or abuse in any other way”. Others focus more narrowly on animal welfare and object, for example, to the breaking of elephants or the petting of lions. Intrepid is an example of a company which has now dropped all elephant rides from its programme and which has explained in detail to its customers why.
The views which people have about animal rights and animal welfare vary within and between cultures. When we travel we take our attitudes and ethics with us and we may expect the outbound industry to demonstrate that it shares our values and not to offer experiences and visits to attractions where animals are treated in ways which are unacceptable to us. Some will just avoid experiences which we find unacceptable others will campaign to see such practices cease.
ABTA The Travel Association, has led the way by developing an animal welfare policy to help members “to assess and improve performance within the tourism supply chain” ABTA’s work has been thorough and comprehensive. They have worked with a wide range of NGOs and other experts to develop a set of seven guidelines on animal welfare including specific guidance on best practice in tourism, including animals, dolphins and elephants in captive environments, wildlife viewing, working animals and specific guidance on Unacceptable and Dangerous Practices. This work, which sought the expertise of Born Free in particular, has taken several years to complete and the result is a comprehensive set of guidelines which deserve to be taken up and applied by governments, industry and travellers around the world.
At WTM in November, Simon Pickup of ABTA will be talking about the guidelines along with Born Free, the animal charity with which ABTA worked most closely; Virgin Holidays who have been using the guidelines to review their practice; and Dolphin Discovery, who are one of the largest suppliers of dolphin encounters throughout Mexico and the Caribbean. Elsewhere, Intrepid’s Geoff Manchester will be talking in the session on Better Wildlife Tourism about why the company is dropping all elephant rides from their programme.
Tuesday 4th November
15:45-16:45 Better Wildlife Tourism – Whose Responsibility?
17:00-18:00 How Much Responsibility Should Tourism Take for Animal Welfare?