How tourism can help the people of Nepal today

The Blue Yonder Earthquake appealSince the earthquake in Nepal on April 25th, travel companies from across the world have launched fund raising drives to help the country’s people. Intrepid’s non-profit arm the Intrepid Foundation received more than $40,000 within the first 24 hours of launching its appeal. The speed and scale of responses like this makes two things immediately clear: these companies have sizeable networks of supporters who trust what they say, and there are a lot of tourists who want to help.

But can people – tourists and travel companies – do more than just give money? Over the last couple of years voluntourism has come in for growing and necessary criticism, and in recent days, several articles have highlighted the many risks that well meaning volunteers can cause to the efforts of local communities and professional disaster relief agencies. “The time to choose to be a humanitarian aid worker isn’t the day after an emergency,” writes Jessica Alexander, author of the book Chasing Chaos: My Decade In and Out of Humanitarian Aid, in an article on, “If you want to commit to the profession, get the skills, training, and expertise first.”

mapping volunteers
Students from #BecauseICare initiative mapping for Nepal, in Kozhikode, Kerala

She’s right. However, there is one way (that I have so far come across) where people with few skills beyond the ability to use a computer can help the victims of this particular disaster. Since the quake happened, Indian travel company The Blue Yonder has been encouraging its many supporters on social media to get involved in helping rescue efforts reach remote mountain communities – and to do it without leaving their own home.

This rare example of impactful armchair activism has been made possible thanks to a remarkable online project known as OpenStreetMap. At its very simplest, it works like this: A lot of the affected areas in Nepal are without any usable maps, meaning rescue teams have pretty well no directions to guide their operations. Villages such as Swarathok village in the hilly district of Sindhupalchowk have been decimated by the earthquake, yet owing to lack of access and visibility, they have also been isolated from any sort of aid.

OpenStreetMap is a crowd sourced, collaborative effort to map the world. (It looks like Google Maps in many ways, but with key differences in terms of transparency and ownership). In the days since the disaster, 1000s of volunteers, with more joining by the day, have been adding, editing or removing content on online maps of the region. Using satellite imagery as a guide, users may simply trace paths, settlements or waterways, thus creating maps of various locations and how to reach them. It’s also being used by people on the ground in Nepal to call attention to where specific problems are.

The Blue Yonder has a helpful step by step guide for anyone wanting to get involved, and when I asked their founder Gopinath Parayil whether more volunteers were still needed, his answer was unequivocal: “We are desperate to get more online volunteers. The more the merrier, the earlier the better. What we read in the news or see on the TV is not even 1/10th of the story.”

This mapping initiative has already been written about on technology websites such as Wired and Fast Company, but so far received little coverage in the travel press. The Adventure Travel Trade Association has recognised the Blue Yonder’s efforts and highlighted it on their website here. Ethical Travel Portal, a Norwegian operator that takes regular trips to Nepal, has posted regularly about it on social media. Yet the networked nature of tourism puts the whole industry in a strong position to spread the word and support such an initiative. And nothing is more central to or evocative of the urge to travel than the map.

One post on the topic on The Blue Yonder’s Facebook page has had 22,000 hits in a matter of days. On the 4th May the company’s website has had 27,931 hits. And this is for a small company working out of one office in Pondicherry. Imagine how many people could hear of this if a few global companies helped spread the word. It could be as simple as a tweet, sharing this facebook post, a donation to boost such posts to more followers, or a link on a company’s homepage for the next few days. Because the more people that spread the word, the quicker these maps get drawn, and the more people that can be helped.

To find out how you or your company can help, click here.

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Jeremy Smith is a writer, speaker and sustainable tourism consultant. He is co-founder of Tourism Declares a Climate Emergency, an initiative that supports tourism organisations in declaring a climate emergency and working together to reduce their carbon emissions in line with the Science Based Targets. He is the author of Transforming Travel - realising the potential of sustainable tourism (2018), and co-founder of, the travel industry sustainable tourism website news site. He consults widely on sustainable tourism strategy and communication, with recent clients including Bruges Ommeland, GSTC, English National Parks, Tripadvisor, the Travel Foundation, and the European Travel Commission. He is a member of Travalyst’s Independent Advisory Board and was a member of Rotterdam’s International Advisory Board in 2019, helping develop a new vision for the city’s tourism.

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