App builder Criton has launched its group app functionality, created for the hospitality sector.
The new product enables accommodation providers with multiple properties a platform to include information on each one within a single app.
Cheval Residences has become the first serviced apartment group to adopt the new technology with eight of its luxury London properties contained within its app.
Julie Grieve, Founder and Chief Executive of Criton, said: “Our new product will be transformative for groups of serviced apartments and hotels as they wrap all guest-facing technology into one unique portal and we are delighted that the team at Cheval Residences is already benefiting from our new functionality.
“Group functionality is a game-changer for multiple properties like Cheval; enabling them to showcase the unique personality of each property while reinforcing their brand, increasing direct bookings and driving loyalty from new and repeat guests.”
Cheval Residences’ own branded ‘parent’ app contains standalone apps for all its serviced apartments.
Guests at any Cheval property can download the app to find out everything they need to know about the property they are staying in; or review information on other locations and consider a future visit.
George Westwell, Director at Cheval Residences, commented: “With the new Cheval app, we are not only able to personalise the guest experience at each of our residences, but with Criton we also have complete control over our content and brand.”