World Travel Market, the leading global event for the travel industry, is delighted to confirm that the Egyptian State Tourism Office will sponsor the registration for World Travel Market 2014.
The sponsorship is part of Egypt’s marketing campaign for the UK, one of its most important inbound markets.
Egypt’s logo and its tag line “where it all begins” will appear on all online and direct mail promotional materials.
At the event Egypt branding will appear on all directional signage relating to the registration desks, with a strong visual presence at the desks themselves.
Egyptian State Tourist Office Director UK and Ireland Omayma El Husseini said: “WTM is an ideal vehicle for us to promote Egypt to the UK and also to a wider global audience of travel buyers. Sponsoring the registration for WTM gives us good exposure in the months before the event and will give momentum to our medium-term strategy.”
Husseini was behind the Egypt Now initiative which launched last November. The official Egypt tourism website has a channel which streams live footage, via webcams, of beaches at Sharm el Sheik and Hurghada.
In 2013, visitor numbers from the UK to Egypt dropped by only 5%, despite isolated outbreaks of instability which took place in areas far removed from the tourist hot-spots.
To increase tourism number in 2013 and 2014, Egypt is promoting a variety of sub-brands including the Romantic Nile and Land of the Pharoahs, in the place of promoting the country as a whole. The campaign is designed to promote Egypt’s culture so it is not seen as just a beach destination.
World Travel Market Senior Exhibition Director Simon Press said: “We are proud to name Egypt as the World Travel Market 2014 registration sponsor.
“It is a testament to the power of WTM that one of the world’s leading inbound destinations is partnering with us during a critical time for the country’s vitally important tourism sector.
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About World Travel Market
World Travel Market, the leading global event for the travel industry, is the must-attend four-day business-to-business exhibition for the worldwide travel and tourism industry.
More than 50,000 senior travel industry professionals, government ministers and international press, embark on ExCeL – London every November to network, negotiate and discover the latest industry opinion and trends at WTM.
WTM, now in its 35th year, is the event where the travel industry conducts and concludes its deals.
WTM 2013 generated more than £2 billion of travel industry contracts, revealed independent research by Fusion Communications.
WTM is owned by the world’s leading events organiser Reed Exhibitions (RE), which organises a other portfolio’s of travel industry events including IBTM Events, the world’s leading showcases for the meetings and events industry and International Luxury Travel Market events.
In 2013, RE held more than 500 events in 40 countries bringing together more than six million people from around the world generating billions of dollars in business.
Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry, with a wide-ranging portfolio of 21 international events in 14 countries throughout the Americas, Europe, the Middle East, Asia Pacific and Africa.
Its market-leading, business-to-business events cover all elements of travel and tourism, including leisure travel, luxury travel, meetings, events, incentives and business travel, as well as golf, ski and spa travel.
RTE is part of Reed Exhibitions.