Finland is at WTM to showcase its potential as a year-round destination.
While the destination is on many people’s winter wish-lists, tourism officials are keen to highlight its summer attractions.
In Finland, June and July are the months where the Midnight Sun is at its strongest and the further north, the longer the sun stays above the horizon.
In the very northernmost parts it is possible to experience a full midnight sun from May to August.
With the extra daylight hours, visitors can cram in outdoor activities including hiking, canoeing, fishing, golfing or biking.
Partners on the Visit Finland stand include hotels and hostels, Lapland specialists and regional tourist boards, among others.