flybmi’s redesigned website offers a more customer-friendly platform, which is designed to appeal to business and leisure markets.
The airline has also rebranded to become ‘flybmi’ to echo its web address, flybmi.com and reflect the “refreshed vision” for the company.
The revamped website has a new booking engine which helps customers to compare pricing across flight times and dates and offers different payment options.
As well as appealing to business travellers, the airline is increase its share of the leisure sector, as holidaymakers are drawn by the traditional full-service benefits such as complimentary in-flight drinks and snacks, no middle seats and 23kg of hold luggage.
Antony Price, flybmi’s Marketing & Customer Director, said: “We have worked very hard to create an easy to use website working equally well on all user interfaces that appeals to both our corporate and leisure customers.
“The clean, sharp design makes it easy for time-pressed business travellers to navigate and book flights and find important content, while the redesigned destination reviews are there to inform and inspire those looking for a holiday or mini-break within Europe.
“We’re also delighted that both the website and official title of the airline will now be consistently referred to as flybmi. It will refresh and enhance the brand.”
flybmi operates more than 600 scheduled flights a week across 43 destinations in 10 European countries and employs more than 400 staff.
The airline can be found on the Visit Flanders stand at WTM London.