More than 50% of consumers surveyed by travel technology specialist eviivo will avoid a hotel or B&B that cannot accept web bookings.
Staff from eviivo will be at World Travel Market London 2015 to talk about this finding, and others, from the firm’s survey of 500 people across the UK and Ireland.
The research also showed 68% are deterred from booking if websites were “old-fashioned” and more than half % consider that calling or emailing to book is “off-putting”.
Products from eviivo are designed to make it easier for small hotels and B&Bs to take online bookings.
Stand number: TT435