CzechTourism, the tourism board of the Czech Republic, has announced their new marketing strategy for 2022, which will be centred on Czech traditions. This overarching focus will act as a guiding force for campaigns that promote the Czech Republic’s key tourism products: city breaks, outdoor adventure, spa and wellness, history and culture and sustainable tourism.
Traditions touch every part of this historic country, from spa treatments that have been around for hundreds of years, to beer brewing techniques that have given the world the very first Pilsner lager. These traditions still shine through in modern Czech life, from a gastronomy scene that has refined and fused traditional dishes with a modern twist, to buildings and architecture that provides a new, interesting take on more traditional architectural styles.
CzechTourism will aim to highlight how these traditions have helped shape the country’s tourism offering with a series of marketing social media, PR and press trip campaigns for consumers, media and trade. The hope is that by highlighting traditions in the country, it will allow visitors to not only see the best parts of the country, but to really experience them. There is a growing desire amongst consumers for more experiential travel, and this marketing focus will show there is always something new to learn when travellers dive deeper into a destination, discovering the treasures of old and how this history has helped shape the Czech Republic as we know it today.
Katarina Hobbs, CzechTourism’s UK and Ireland Director said: “The Czech Republic offers an endless range of traditions and crafts, customs full of music, breath-taking architecture and unforgettable landscapes and scenery. Introducing our country and all the distinct regions that are a part of it, through centuries-old traditions, will be our main focus for next year. Whether it’s North Bohemia’s tradition of jewellery manufacturing and delicate glassmaking, or Moravia and Silesia’s beautiful vineyards, magical wine cellars, and ravishing folklore, all of our regions and their unique experiences come with a story that needs to be explored to truly know our beautiful country.”
For more information on Czech traditions, visit: www.visitczechrepublic.com/en-US/search/traditions