Sant Josep de sa Talaia, Ibiza’s largest municipality, will unveil its expanding cultural calendar at this year’s World Travel Market (WTM) London, highlighting three signature events that celebrate the island’s creativity, community and heritage. From the photography festival Sant Josep és Foto to the launch of a new destination song at a rooftop cocktail reception, and the traditional Fira de la Sal Salt Festival, Sant Josep is positioning itself as Ibiza’s cultural capital and a vibrant year-round destination. At WTM Sant Josep will be at the Ibiza Tourist Board stand (N5-420).
Breakfast at The Photographers’ Gallery – 3 November 2025
Sant Josep will host a breakfast event at The Photographers’ Gallery near Oxford Circus, offering travel trade and photography enthusiasts a first look at the second edition of Sant Josep és Foto, returning in April 2026. The festival is set to establish April as Ibiza’s official month of photography, with highlights including:
- A Photographic Congress at the Caló de s’Oli Auditorium, featuring international photographers sharing stories, techniques and inspiration.
- Exhibitions across Sant Josep, showcasing diverse photographic perspectives.
- A public photo marathon, inviting locals and visitors to capture the spirit and soul of Ibiza through their lenses.
Following a successful inaugural edition, Sant Josep és Foto is set to become one of the Mediterranean’s most exciting creative gatherings, attracting professionals, amateurs, and culture-seeking travellers alike.
Cocktail Reception at LSQ Rooftop – 3 November 2025
Sant Josep will also host an exclusive cocktail reception for tour operators and travel trade partners at LSQ Rooftop, Leicester Square, on Monday 3 November, 5.30–7.30 pm. Guests will enjoy panoramic views of London while networking and experiencing a live performance of Sant Josep’s new destination song, accompanied by a video that captures the municipality’s stunning landscapes, energy and community spirit. This showcase is designed to inspire operators to expand their Ibiza offering with fresh, immersive, off-season experiences rooted in culture and creativity.
The Salt Festival: Celebrating Ibiza’s Heritage
Finally, Sant Josep will highlight the Fira de la Sal (Salt Festival), celebrated each October in collaboration with the Eivissa Council and the Ses Salines Nature Reserve. The festival pays tribute to the island’s centuries-old salt heritage through:
- Guided tours of the Torre de sa Sal Rossa which protects the ancient salt wharf brought to life with re-enactments of guards, salt workers and pirates.
- Live demonstrations of traditional salt extraction methods by salt workers in authentic dress with original tools.
- Cultural activities and performances linking tradition, nature and community.
Salt has long been Ibiza’s “white gold,” shaping its economy, culture and landscape. The Fira de la Sal reconnects visitors with this legacy, offering a unique autumn experience that diversifies Ibiza’s tourism calendar.
A Cultural Hotspot in the Mediterranean
Through these initiatives, Sant Josep de sa Talaia is redefining Ibiza as more than just a summer destination – blending coastal beauty with a vibrant programme of cultural events designed to attract visitors throughout the year.For more information on Sant Josep visit: https://www.santjosep.net/en/