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Hard Rock revels in new openings

Hard Rock International will be at World Travel Market London 2015 to promote the beachfront Hard Rock Hotel opening in mid-2016 in Tenerife.

The 637-room property is Hard Rock’s second project with Palladium Hotel Group, which opened the Hard Rock Hotel Ibiza – the brand’s first European hotel – in 2014.

The rock-themed cafe and hotel operator will also highlight its latest cafes which opened this year – one in Athens, Greece; and three in the US: Anchorage, Alaska; Pigeon Forge, Tennessee; and Mall of America, Minnesota.

Celebrating its 44th anniversary this year, Hard Rock is also known for music memorabilia, concerts, clothing and 10 casinos.

Stand number: GV535

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