Moke International is launching its new hotel-and-resort-friendly electric vehicle at this year’s WTM London – the event where ideas arrive.
The iconic jeep-like vehicle has been around since the 1960s. The Mini Moke appeared regularly as the village taxi in cult sci-fi series The Prisoner, featured in a number of James Bond movies and famous early owners include George Harrison from The Beatles and actress turned animal rights activist Brigitte Bardot.
The vehicles are engineered in the UK and assembled in France. Around 1,000 will be produced over the next year.
The new Cargo Mokes can be used at hotels, resorts and golf courses to transport guests and equipment around the grounds. They are already a familiar sight on numerous Caribbean and Indian Ocean islands and are increasingly visible around Asia and Central America.
He explained that Mokes will shortly be available in Europe, with the electric version likely to receive the regulatory approvals needed to launch a new car in the EU.
It is also launching a new electric “cargo” version of the Moke, which will be seen for the first time at WTM London.
The vehicles can also be configured so they can operate either as a four-seater to carry guests or pick-up truck style for luggage and equipment
But with such a strong legacy, Mokes are more than just an efficient utility vehicle, they are as a way for hotels to differentiate, to offer something a bit more engaging and special.
Vacation rental properties, destination management companies and tours and activities providers exhibiting or visiting WTM London are also invited to Moke International’s stand in the International Hub area to talk about Moke’s inspiring new thinking around possible use cases.
PR Contact: Robin Kennedy
Tel: +44 (0) 7747 607483