Saudi Arabia will appear on the exhibition floor for the first time this year, as the Saudi government unveils plans to invest heavily into its tourism industry over the next decade.The Saudi Commission for Tourism & Antiquities (SCTA) will be exhibiting at the event.
The Saudi government are to invest in over £18 billion in tourism from 2013 to 2023 was reported last year in a MENA tourism and hospitality report by research consultancy Aranca. The main objectives are to provide employment opportunities for the many Saudi graduates and cope with the increasing number of visitors, which is estimated to increase at a compound annual growth rate (CAGR) of 2% to 21.3 million over the next decade.
Hamad A Alsheikh, VP for Marketing and Programs at the Saudi Commission for Tourism and Antiquities (SCTA) commented: “Saudi aims to highlight the historic potentials of the Kingdom of Saudi Arabia as a crossroad of civilizations through displaying part of its history, heritage, achievements and tourism potentials by way of print material and direct communication.
“We plan to highlight and introduce the existing tourism investments in the Kingdom of Saudi Arabia in different fields, especially in the convention and exhibition sector and accommodation sector, in addition to other tourism and investment areas.”