In her role as a Senior Analyst at Euromonitor International, Rabia looks after the research across a multitude of industries in the Services and Payments sector in the Middle East region, specializing in Retailing, Travel and Tourism, Consumer Foodservice, Consumer Finance and Digital Payments. Additionally, Rabia also leads a team of analyst overlooking the Global travel data and is responsible for the quality of our travel research and developing regional and global insights based content. Rabia holds a Master’s in Business Administration, with concentration in Finance, having experience in the banking sector. She holds special interest in Retail Development, Financial Inclusion, Digital Economy and Role of service sector development in developing and emerging markets.