Low-cost airlines central to Russia’s tourism recovery

Low-cost airlines central to Russia’s tourism recovery

WTM-vision-conferences-moscowThe WTM Vision Conference Moscow 2015 will hear today (Tuesday 7 April) that low-cost airlines’ commitment to flying to Russia is vital to the recovery of the country’s tourism business.

Research presented today at the WTM Vision Conference Moscow predicts that the number of Russian passengers flying on low-cost carriers will increase by an annual rate of 13% over the next four years.

Euromonitor International Research Analyst Marija Milasevic notes that carriers such as easyJet, Vueling and Wizz, already active in the market, are being joined by new start-up airlines such as Pobeda, a wholly-owned subsidiary of Aeroflot which serves the domestic market.

Airports in Russia are also improving as a result of the government’s commitment to tourism.

The increased presence of international hotel chains such as Marriott, Accor and Hilton will also help restore inbound numbers and increase domestic options.

Euromonitor International also says that increased adoption of online digital platforms is also an important factor for tourism moving forward. Some 60% of the Russian population is online, 44% of whom access the web via mobile.

Nonetheless, 2014 was a tough year for Russian tourism. Euromonitor International identifies five factors:  tour operator bankruptcy, a weak rouble, lack of consumer confidence, gaps in legislative system and the tense political situation in the region.

Overall, 2014 saw a drop in not only outbound but inbound tourism numbers with declines of 4% and 3% respectively. But important leisure destinations actually saw an increase, with Egypt up 34% and Turkey 6% year-on-year.

In terms of inbound, Russia welcomed 10% more Chinese visitors in 2014.

WTM Vision Conference Moscow, organised in association with Tour Business, takes place at the Golden Ring Hotel.

Other WTM Vision Conferences confirmed for 2015 are Beijing (April 13th) and Cape Town (April 15th as part of WTM Africa).

World Travel Market, Senior Director, Simon Press said: “The WTM Vision Conference Moscow is firmly established as a key mid-year event offering the Russian travel industry the latest research, information and opinion.

“Despite the difficult current political situation in Russia, the research shows how Russia tourists remain a critical source market for key European and North African destinations.

“While the growth of no-frills carriers at Russian airports will help to fuel inbound, domestic and outbound tourism.”


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World Travel Market, the leading global event for the travel industry, is the must-attend four-day business-to-business exhibition for the worldwide travel and tourism industry.

Almost 52,000 senior travel industry professionals, government ministers and international press, embark on ExCeL – London every November to network, negotiate and discover the latest industry opinion and trends at WTM.

WTM, now in its 36th year, is the event where the travel industry conducts and concludes its deals. WTM 2014 will generate around £2.5 billion of travel industry contracts.

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The World Travel Market Portfolio is comprised of the leading leisure travel events in the world; World Travel Market in London, WTM Latin America in Sao Paulo, WTM Africa in Cape Town and Arabian Travel Market in Dubai.

The WTM Portfolio’s events are attended by the global travel and tourism industry’s senior executives to conduct business deals and discover the latest research, insight and opinion.

In 2014, the WTM Portfolio facilitated around $7 billion in industry deals from negotiations between the more than 15,000 buyers, 9,500 exhibitors (1,500 main stand holders and 8,000 stand sharers) in attendance of its four events.

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