Hotel technology provider Avvio will showcase Allora, the world’s first direct booking platform powered by artificial intelligence (AI), at WTM London.
Allora uses machine learning to constantly improve the booking experience and increase conversions, focusing primarily on driving direct bookings and guest loyalty by orchestrating better online interactions between hotels and guests.
Allora relies on learning models to analyse large volumes of data, and identify which variations will yield the best booking engine configuration.
In an era of exponential data, hotels sit on large tranches of information that they typically don’t have the manpower to crunch. Allora does this for them, whilst building on insights from Avvio’s hotel network.
This means that each hotel can learn from similar properties to improve their performance much more quickly than if they were to rely solely on their own data.
Avvio co-founder and CEO Frank Reeves said:
“Hotels can benefit from collective learning. With bigger data you unearth better patterns more quickly, and rapid feedback leads to greater innovation.
“It enables each hotel to build on insights from across our network, and drive precision with their own data.
“This boosts direct bookings and delivers a more personalised online service that reflects the exquisite experience hotel staff give to guests in-house.”
Allora uses learned customer behaviour to create a unique conversation between the hotel and the guest by leveraging AI at the right moment, optimising and personalising their journey.
It moves the booking journey away from the one-size-fits-all model of today by making it dynamic, relevant and tailored to each shopper’s needs and interests.
This way, shoppers find what they’re looking for faster and will likely feel a stronger emotional connection with the hotel, increasing their incentive to book direct.
Reeves added: “Ultimately Allora isn’t a booking engine, it’s more of a conversation platform, which is genuinely trying to curate a more refined and more appropriate conversation with each website visitor, and that may be a conversation about loyalty, a booking or an upsell.
“We can’t continue to provide all customers with the same conversation.”
Allora will do this by tracking and analysing data across hundreds of properties, based on geography, guest history, booking preferences, interactions on site, conversions and more.
The platform will then curate relevant options based on demonstrated guest behaviour and optimise the booking journey to guide shoppers to book direct with as high a booking value as possible.
Allora learns and evolves with every interaction to deliver the best possible results.
Reeves will lead a presentation on AI at WTM London on Tuesday November 7.
Avvio’s stand number is TT355