By Tom Mcloughlin, Founder, SEO Travel AI copywriting technology isn’t exactly a new development. Humans have been creating programs and software that use machine learning to answer questions and respond to ... Read more
By Tom Mcloughlin, Founder, SEO Travel We all know the importance of reducing, reusing and recycling when it comes to waste. But what if we explained that a similar concept ... Read more
The Exhibitor Dashboard offers exhibitors the chance to analyse their participation based on data that measures their performance, offers insights to improve their performance and information to guide future actions ... Read more
By Tom Mcloughlin, Founder, SEO Travel Sustainability is making an impact across a range of different industries, affecting everything from the cosmetic products we buy to the suppliers we buy ... Read more
By Tom Mcloughlin, Founder, SEO Travel There’s been a significant increase in interest in sustainable travel in the past few years. As protecting our planet becomes an increasing priority, many ... Read more
Countries must see younger travellers as an investment despite new obstacles to growing this market sector, experts have urged. A WTM London audience heard how younger travellers were the ... Read more
A Gen Z influencer has singled out Ryanair’s social media channels and Virgin Atlantic’s advertising some of the best in travel for younger consumers. Non-binary TikTok creator Perrin Hooper – ... Read more
Inclusion was a key theme of Day Three at WTM with greater diversity suggested as a way to help widen both recruitment and customer bases. Technology was predicted to become ... Read more
It’s not too late to start a podcast – but it’s hard work and you increasingly need to have an original idea, according to the man responsible for the UK’s ... Read more
Travel and tourism must communicate its massive global worth better, putting it on the G20 agenda, a panel at WTM London has agreed. Travel is a major part of world ... Read more
Beach breaks are still the number-one choice of UK holidaymakers, according to the latest Industry Report by World Travel Market London. A survey of 2,000 Brits who were asked What ... Read more
Only about a quarter of Brits say the travel industry is an attractive one to work in, according to the latest Industry Report by World Travel Market London. A survey ... Read more
As CNTO London returns to the physical World Travel Market show for the first time since November 2019, we would like to take this opportunity to reflect on the activities ... Read more
By Tom Mcloughlin, Founder, SEO Travel Social media is everywhere at this point in time, or at least it can sometimes feel like it is. Not only are plenty of ... Read more
Dragon’s Den star and international brand guru Steven Bartlett has been unveiled as a headline speaker at World Travel Market London. Steven will share extracts from his rapid rise to ... Read more
By Tom Mcloughlin, Founder, SEO Travel Virtual reality is a topic generating a lot of hype at the moment, with the majority of industries considering the ways that this technology ... Read more
Let’s throw back to a year ago when the prospect of travel returning to pre-pandemic days seemed to be an elusive possibility on the horizon. Plenty of fearless predictions foresaw ... Read more
By Tom Mcloughlin, Founder, SEO Travel Whether you work directly in the marketing industry or just brush alongside it as part of your role in travel, you’ll likely have heard ... Read more
By Tom Mcloughlin, Founder, SEO Travel When it comes to booking a travel experience, what drives you to visit a new destination? Have you been given a recommendation by a ... Read more
Speaking during Day 2 of Arabian Travel Market in Dubai, consumer intelligence company D/A highlighted the important role GCC travellers have to play in tourism recovery The UAE and Saudi ... Read more
The schedule also explored the synergy between sustainability and luxury and highlighted the good practices of the industry’s major players. Diversity & Inclusion, Responsible Tourism and Technology. The three cornerstones ... Read more
The route will include the states of Rio de Janeiro, Minas Gerais and Goiás along with the Federal District in a tourist-cultural route that extends over 1,000 kilometres. A new ... Read more
Creative design, people skills and the business-friendly appeal of exhibiting companies’ physical presence will be recognised in the popular Best Stand Awards Arabian Travel Market (ATM) 2022 exhibitors will be ... Read more
By Tom Mcloughlin, Founder, SEO Travel Customer loyalty is incredibly valuable. Not only does it help generate repeat business and stability, but it also improves your company image and helps ... Read more
By Tom Mcloughlin, Founder, SEO Travel Setting up a travel blog is one of the most effective forms of content marketing in the travel industry. A blog is a brilliant ... Read more
By Tom Mcloughlin, Founder, SEO Travel “Content” is a word that is thrown all over the place in the marketing world. You’ve got social media content, video content, blog content, ... Read more
By Tom Mcloughlin, Founder, SEO Travel. There are plenty of different tried-and-tested marketing strategies out there in the travel industry, from email campaigns to influencer collaborations and wacky PR stunts. ... Read more
By Frank Marr (from AM+AMarketing and Media Relations) PR and marketing professionals have started to plan for the future. After two years of continuous challenges, plenty has been learnt and ... Read more
CzechTourism, the tourism board of the Czech Republic, has announced their new marketing strategy for 2022, which will be centred on Czech traditions. This overarching focus will act as a ... Read more
Opening with Pedro Andrade, interview with a representative from Egypt and an Euromonitor International survey were some of the highlights São Paulo, August 10th 2021 – WTM Latin America, the ... Read more
When it comes to effective marketing strategies, the range of suggestions out there is vast. If you’re looking for ways to grow your travel company’s customer base, convert more traffic ... Read more
This is a guest post written by John Swarbrooke. Way back in 1998, John published the seminal text on Sustainable Tourism Management, and it is still in print. It has, for ... Read more
International travel from China back to pre-Covid levels by 2023 86 foreign and 19 Chinese airlines flying to 55 countries – 294 roundtrip flights to China every week Bahrain tourism ... Read more
A thrilling event with all the health and safety measures in place and an innovative hybrid format is back to support the global tourism industry and travel businesses.
Timing is everything in travel marketing at the moment. Trying to keep a step ahead of restrictions, guidelines and lockdowns, plus matching that with consumer sentiment and confidence in booking ... Read more
Our relationship with nature is so broken that we need to write laws to protect our ‘peaceful enjoyment’. We are so unable to appreciate the real value of birdsong that ... Read more
The sudden changes caused by pandemics in 2020 forced us to reconsider innumerable times the ceremony format of WTM – Latin America Responsible Awards, initially scheduled to April/2020. This was ... Read more
As we begin the New Year in a UK-wide lockdown, where they’re might be jetting off to next is likely far from consumers’ minds. But as the COVID-19 vaccines begin ... Read more
The future for travel and tourism looks bright after the pandemic recedes but firms, tourist boards and governments must not forget the lessons of the Covid-19 crisis. That was the ... Read more
Younger travellers are more likely than the older generation to head overseas next year, according to YouGov research presented at WTM Virtual. About 52% of consumers surveyed for YouGov’s Vacation ... Read more
Travel companies must be honest, transparent and flexible with their marketing amid the pandemic, say experts. The TTG Summit – ‘Putting travel back on the map’ – heard from Kuoni, ... Read more
Countries from all four corners of the globe are taking advantage of an exciting opportunity at WTM Virtual to showcase what they have to offer to a captivate audience. Indonesia, ... Read more
Last month we announced that Travel Forward would be a fully virtual event in November. One of the questions we were frequently asked was ‘how will the virtual event compare ... Read more
Travel companies and tourist boards from around the world are preparing to set out their stalls at WTM Virtual and Travel Forward Virtual (November 9-11). Thousands of travel professionals are ... Read more
The sessions will cover issues faced by travel tech providers and touch on the specifics of the current situation while also looking at how COVID-19 plays into trends Travel Forward ... Read more
Many people want to educate themselves more about issues relating to racial discrimination and become better allies. Here are 10 useful resources that can help you on your journey.
Aviation influencers take pride in educating their audiences on the flight experience. The airlines that are able to leverage their influence will likely have an advantage once the industry picks ... Read more
New abilities are required for the ultimate professional within the travel and tourism sector. While the industry focuses its efforts on adapting to the new normal, knowledge remains the most ... Read more
To help us navigate the terrain of adventure tourism post-COVID, I sat down with a legit adventurer, CEO and Tour Manager of Outdoor Activities in Romania, Mr. Dan Chitila.
Speakers With her rich experience in the global tourism sector, Carol Hay has directed multi-national marketing portfolios spanning destination branding, product development, sustainable tourism development, public relations, crisis management and ... Read more
Speakers Penny Ndlela is the Founder and Business Catalyst of Soul Traveller Tours, a member of the Thebe Tourism Group. Soul Traveller Tours is the first Group Travel Tour Operator ... Read more
Speakers Keith Jenkins founded iambassador and began offering social media and marketing services in 2011. Keith is the Founder and Publisher of the Velvet Escape luxury travel blog. Based in ... Read more
The law, the tools on the market, and the automation options are all finally aligned. You have everything you need to collect your guest email addresses and communicate effectively.
Top TV producer reveals tried-and-tested tips to stand out and gain new business Travel brands are missing huge opportunities by not embracing video content to showcase what they have to ... Read more
This month has brought new focus to Black Lives Matter, and the everyday racism many black people still experience. When it comes to the travel industry, there’s a lot more ... Read more
Influencer marketing is often described as ‘accelerated word-of-mouth’. The direct relationship between consumers and influencers allows brands to communicate in a way that feels authentic and in tune with what ... Read more
Travel has gone from a position where it represented more than 10% of global GDP, employing or supporting more than 300 million people, to a virtual standstill with only limited ... Read more
Speakers Rajan Datar is an award-winning, broadcaster, journalist and conference moderator whose career has spanned three decades of current affairs, arts, business and documentary presenting, reporting and producing for the ... Read more
For travel providers, it’s now more important than ever to use technology that resonates with millennials. Because these digital natives aren’t just an important group in their own right.
WTM Global Hub’s ongoing series of business-focused webinars will feature two sessions this week, looking at where technology will make the difference in the post-COVID-19 new normal, followed by a ... Read more
Speakers Mark Frary is a regular contributor to national newspapers, magazines and websites on travel. Over his career, he has worked as the Sunday Times’ travel agony uncle and ski ... Read more
As many of you will already be aware, we opened entries for the World Responsible Tourism Awards a couple of weeks ago. The aim of this year’s awards is to ... Read more
Speakers Rajan Datar is a hugely respected and versatile broadcaster and journalist who cut his teeth feature-writing for national publications including the Guardian and the Times and then presented and ... Read more
Speakers Simon Ritchie is the editor of F&B trade title Caterer Middle East. A seasoned business and lifestyle journalist, Ritchie has worked across a number of publications and industries both ... Read more
Virtual DJ sets and concerts have taken off over the last couple of months as a way to cheer people up and add some value to the stay-at-home situation.
The World Responsible Tourism Awards 2020 are dedicated to acknowledging those in travel and tourism who have taken remarkable steps to address the multiple challenges brought to our industry by ... Read more
Speakers Jeremy Smith is the editor of sustainable tourism news site Travindy.com. Author of recently published Transforming Travel – realising the potential of sustainable tourism (2018). As well as writing ... Read more
Organisers of Arabian Travel Market announce the launch of ATM Virtual ATM Virtual to feature a host of webinars, conference sessions, roundtables, speed networking, and one-to-one meetings Topics include tourism ... Read more
When travel shut down in March, the Faroe Islands – along with a large part of the world – turned to virtual tourism to remind tourists what they were missing, ... Read more
The initiative begins on Monday 11th May with virtual sessions discussing how, when and where the UK travel market is likely to recover from the COVID-19 crisis, and how destinations ... Read more
Destinations and other travel organisations are embracing Zoom, Spotify and voucher schemes during the coronavirus crisis as they try to stay relevant and, in the case of some, maintain viable ... Read more
In an effort to unite the travel industry and inject some much needed positivity, the United Nations World Travel Organisation (UNWTO) have launched their online #TravelTomorrow campaign. Threading through the ... Read more
WTM Global Hub – WTM Portfolio’s new online portal – will host a webinar on April 30 with renowned British travel journalist and broadcaster Simon Calder. Called ‘Travel Update with ... Read more
Those of us with wanderlust have a new way to travel the globe, without leaving our homes. Online travel giants AirBnB and TripAdvisor are offering virtual tours and experiences through ... Read more
Upcoming weekly webinars will include featured guests such as the travel journalist Simon Calder, analysis from Oxford Economics and the entrepreneur Jeremy Jauncey WTM Portfolio will launch a new online portal, ... Read more
Building an audience on YouTube may seem like a daunting task, but it’s not an impossible one. We believe there are three key things you can do to make your ... Read more
Reed Exhibitions Travel, Tourism and Sports team were recognised with eight awards across the portfolio at the 4th annual Association of African Exhibition Organisers (AAXO) ROAR Awards on Friday 31 ... Read more
By Marta Poggi We live in the era of digital transformation in various economic sectors and it’s no different in tourism. The businesspeople and managers of tour companies deal on ... Read more
By Marta Poggi We live in the era of digital transformation in various economic sectors and it’s no different in tourism. The businesspeople and managers of tour companies deal on ... Read more
5% of destination weddings take place in the Middle East with the UAE the most favoured location EWAA tourism as well as solo and female-led travel also set to define ... Read more
Influencers’ lack of originality and authenticity on Instagram can contribute to both overtourism and unrealistic expectations, delegates heard at WTM London – the event where ideas arrive. “Instagram does tend ... Read more
Advances in digital and artificial intelligence for air travel are coming in thick and fast, delegates heard. Liam McKay, Director of Corporate Affairs at London City Airport told delegates it ... Read more
WTM audiences today (Wednesday 6 November) heard how Malta has successfully repositioned itself as a youth travel destination, by embracing experiential tourism, driven by the power of live entertainment. In ... Read more
Bloggers have urged writers and travellers to do their own research about countries with ‘morally questionable’ regimes. In a debate at WTM London about the ethics of promoting controversial countries, ... Read more