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African Travel and Tourism Awards finalists announced

Africa is as unique as it is beautiful. It is underneath our starry skies that generations of storytellers have held court while telling their folktales. The African Travel and Tourism Awards is a celebration of all that lies beneath our African skies. They honour the stars of African tourism and the enchanting tales they weave for our industry. These Awards recognise the best of national, regional and city tourist boards and recognises outstanding private sector companies and individuals.

With over 100 entries across the eight categories, the judges had the challenging task of choosing the finalists. Megan Oberholzer, Portfolio Director for Africa Travel Week went on to say, “The submissions were of an extremely high calibre, featuring tales of magic weaved from diverse voices, celebrating the stories that lie Under African Skies – stories of vitality, riches, movement, time, strength, change and promise.”

All the finalists for the Awards have demonstrated how through through vivid marketing campaigns and/or providing unique travel experiences they attracted travellers to their destination, venue or to use their product offering. The finalists have written the most compelling stories in the book of African travel.

The finalists are:

MOST COMPELLING TOURISM STORY

MOST COMPELLING INNOVATION AND TECHNOLOGY STORY

MOST COMPELLING AGENCY STORY

MOST COMPELLING LUXURY STORY

MOST SUSTAINABLE STORY

MOST DIGITAL STORY

MOST COMPELLING ADVENTURE STORY

MOST COMPELLING FOODIE STORY

The winners were due to be announced on 6 April at GOLD Restaurant as part of World Travel Market Africa 2020 in Cape Town which has been postponed due to the COVID-19 pandemic. While the travel industry supports the #SaveTourism Campaign it is vital that we still celebrate the finalists. The winners will be announced in May 2020. All finalists and winners will be invited to attend a special event during World Market Africa 2021.

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