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Middle East region first to recover Chinese tourism numbers, boosting participation at Arabian Travel Market 2024

Dubai, United Arab Emirates, 20 March 2024: According to research by Oxford Economics, outbound travel from China is estimated to almost double this year, compared with 2023 and will only be 22% below its peak pre-pandemic numbers of 155 million tourists in 2019, who spent over $250 billion overseas.

Full recovery is expected to materialise in 2025, with the Middle East being the first region globally to recover its Chinese inbound market.

Underscoring that prediction, Arabian Travel Market (ATM) 2024 which takes place at Dubai World Trade Centre (DWTC) from 6-9 May, is set to welcome twice the number of Chinese exhibitors and travel professionals, compared with its 2019 show.

China lifted its covid-related travel restrictions on 8th January 2023, allowing Chinese tourists to travel abroad, without having to quarantine upon their return.  Bookings for overseas travel during Chinese New Year, soared by 540% compared with the same period in 2022, according to data from the Chinese travel site Trip.com.

Danielle Curtis, Exhibition Director ME, Arabian Travel Market commented, “Last year, some analysts were predicting that the Chinese outbound market would recover to around six million per month by the summer of 2023, driven in part by the pent-up demand especially from young, affluent Chinese.

“However, that rebound wasn’t as great as many tourism professionals had hoped for and now analysts are confident that this year, we could see Chinese visitor numbers double year-on-year, with major destinations in the Middle East recovering quicker than any other internationally, especially for luxury travel.

“That sentiment has also been borne out by the latest spending data for the 2024 Chinese New Year. According to Chinese payment platform Alipay, the number of Chinese overseas transactions were 7% higher than those recorded in 2019.

“The most popular Middle East destinations include Dubai, Saudi’s AlUla, Egypt and Jordan – Dubai alone welcomed more than one million Chinese visitors in 2019,” said Curtis.

Chinese participation at ATM 2024 is expected to more than double compared with ATM 2019, with new exhibitors that include private sector companies such as Heytrip International, Jiangsu Intelligence Equipment Co, Flightroutes24 Travel Company Ltd, Feeyo Technology and anticipated destination representation from Macao Government Tourism Office, China Cultural Centre in the UAE and the Hongkong Tourism Board.

ATM is also organising a dedicated conference session on this key market in its Global Stage, entitled ‘Capitalising on China’s Predicted Tourism Surge’, in association with Huawei. This session, which takes place on Monday 6th May from 15:10 to 15:50, will explore the changing trends, cultural preferences and the role of mobile marketing and tourism predictions in the Chinese tourism market.

In line with this year’s show theme ‘Empowering Innovation: Transforming Travel Through Entrepreneurship’, other highlights at the 31st edition of ATM include entrepreneurship-focused sessions as well as dedicated sessions for other key source markets such as India and the Americas. As well as showcasing a range of event features based around the theme, informative content will be delivered across the Global Stage and the new Future Stage at ATM 2024, led by respected industry keynote speakers, and thought leaders.

Held in conjunction with Dubai World Trade Centre, ATM 2024’s strategic partners include the Dubai Department of Economy and Tourism (DET), Destination Partner; Emirates, Official Airline Partner; IHG Hotels & Resorts, Official Hotel Partner and Al Rais Travel, Official DMC Partner.

The latest ATM news stories are available at https://hub.wtm.com/category/press/atm-press-releases/.

To register your interest in attending ATM 2024 or to submit a stand enquiry, visit https://www.wtm.com/atm/en-gb/enquire.html.

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For more information, log on to wtm.com/atm/en-gb.html.

Arabian Travel Market (ATM), now in its 31st year, is the leading international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2023 welcomed over 40,000 attendees and hosted over 30,000 visitors, including more than 2,100 exhibitors and representatives from over 150 countries, across 10 halls at Dubai World Trade Centre. Arabian Travel Market is part of Arabian Travel Week. #ATMDubai

Next in-person event: 6 to 9 May 2024, Dubai World Trade Centre, Dubai.

https://www.wtm.com/atm/en-gb.html

Arabian Travel Week is a festival of events taking place from 6 to 12 May, within and alongside Arabian Travel Market 2024. Providing a renewed focus for the Middle East’s travel and tourism sector, it includes Influencers’ events, GBTA Business Travel Forums, as well as ATM Travel Tech. It also features the ATM Buyer Forums, as well as a series of country forums.

https://www.wtm.com/arabian-travel-week/en-gb.html

About RX

RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.


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RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 36,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalisation can be found at http://www.relx.com/investors

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