Excitement builds for Africa Travel Week

Excitement builds for Africa Travel Week

Various sectors of the inbound and outbound travel trade have demonstrated their excitement for the upcoming Africa Travel Week to be held in Cape Town from 19 to 23 April 2017. Three travel industry events all held at the Cape Town International Conference Centre, will take place over the course of an action-packed week including WTM Africa, ibtm africa, and ILTM Africa.

WTM Africa is delighted to announce that it has been awarded the title of Best Joint Trade Exhibition in the 6 001 – 12 000 sqm category at the Association of African Exhibition Organisers (AAXO) ROAR awards in Johannesburg on 26 January 2017.

The AAXO ROAR awards, a showcase of excellence within the exhibitions industry, was established in 2016 with the aim of providing an inclusive and representative set of awards to recognise successful exhibition strategy incorporating marketing, public relations, operations, activation, social responsibility and sustainability.


Image: Highlights from Africa Travel Week 2016

Focusing on the meetings industry in Africa, ibtm africa has announced a collaboration with both the Southern African Association for the Conference Industry (SAACI), as well as Meetings magazine. The latter will aim to provide better quality information on the industry and how to improve your business dealing within it, while a new Career Progression Programme will aim to better skill those working in the meetings sector.

Both partnerships strive to enhance awareness around ibtm africa as an educational programme, but also further collaboration between industry bodies to facilitate growth within the meetings industry within, and outside of, the African continent.

Luxury travel exhibition, ILTM Africa has confirmed it will host up to 100 of the finest luxury travel brands from the continent in pre-scheduled meetings with international agents. Buyers confirmed include US based Brownell Travel, Silktravel from the Netherlands and Brazilian luxury specialists PHD Travel. With around 90% of buyers new to ILTM Africa, and a third completely new to the ILTM Portfolio, it promises to be an event of great new business connections and opportunities.

To find out more about each of these unique events, and to make sure you’ve registered, visit www.africatravelweek.com

For more information or any media related questions, please contact RedLip PR: 

   Robyn Elford

+27 83 460 5751

Casey van Niekerk
+27 82 214 7582


About Africa Travel Week: www.africatravelweek.com Three travel industry events – one venue – Cape Town International Convention Centre. An event comprising of three co-located shows – WTM Africa, ibtm africa and ILTM Africa encompassing Africa’s inbound and outbound markets for general leisure tourism, luxury travel and the MICE/business travel sector brought to you by Reed Travel Exhibitions and Thebe Reed Exhibitions.

About WTM Africa: www.wtmafrica.com  WTM Africa is a vibrant, culturally diverse, must attend business-to-business travel and tourism event, with a diverse range of destinations and industry sectors to African and International travel professionals.

Join travel professionals from 77 countries and regions over three days in Cape Town, South Africa. WTM Africa is an international event providing a platform to showcase your products to serious buyers.

About ibtm africa: www.ibtmafrica.com  A key highlight of Africa Travel Week, ibtm africa has evolved from a table top event to a high quality content driven education programme which focuses on content that includes technology, future trends, procurement and consolidation, expert thought leadership, leveraging off the benefit of Foreign Exchange and the convergence of the travel and meetings industry.

About ILTM Africa: www.itlm.com/africa  ILTM Africa is a specialist invitation-only event, where the very best travel agents and advisors from across the world meet Africa’s most spectacular luxury travel experience providers.

About Reed Exhibitions
Reed Exhibitions is a leading global player in the world of exhibitions and part of RELX Group, one of South Africa’s largest and most successful business events companies. Reed Exhibitions brings over 50 years of experience in developing, marketing, selling and organising exhibitions, events, conferences and meetings.

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Taking place in Cape Town, South Africa, nearly 5000 travel industry professionals attend Africa’s leading and only business to business (B2B) exhibition for inbound and outbound Africa travel and tourism markets.

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