Executives from the company present research regarding the influence of mobile phones on travel purchases and tourists’ behaviour
At the 5th edition of WTM Latin America, which will be held between April 4th and April 6th at the Expo Center Norte Exhibition Centre in the city of São Paulo, participants will be able to check out, at two different times, lectures given by Facebook’s professionals during the Conference Theatre, a series of presentations about the Tourism sector.
With the theme ‘The Smartphone – your new travel compass’, the aim of the lecture will be to show how travel planning nowadays, is more diffused than ever and counts of the increased presence of mobile phones as the preferred device. And, in order to demonstrate this a study will be presented regarding the mobile phone’s influence on organizing Brazilians’ trips, which allows for more convenient planning, guiding the traveller right from the discovery of the travel destination right up to the point of purchase, in this way making it the tourist’s new compass.
On Wednesday April 5th, from 18:15 to 18:45 the team of speakers will include: Natalie Freire, a business manager with more than 12 years’ professional experience in Marketing and Digital Media, who is responsible for the development and sophistication of the Travel industry’s main advertisers on Facebook platforms; Daniel Ferreira, a statistician with a degree from UNICAMP, who is a researcher on Facebook’s Consumer Insights team in Brazil and a lecturer on FIA’s postgraduate studies, who heads up the studies regarding changes in consumer behaviour that can lead to actions by advertisers and agencies; and rounding off the team, Fernanda Alcantara, a researcher on Facebook’s Consumer Insights team in the United States, who has more than 15 years’ professional experience in companies such as Citibank and Santander, as well as having acted as a lecturer in Business Intelligence and Data Mining for post graduate classes.
On April 6th, from 15:15 to 15:45 participants will be able to check out the second lecture at the Conference Theatre, on the same topic and which will include the presence of the professionals Natalie Freire and Fernanda Alcantara.
Conference Theatre – WTM Latin America 2017
Talk: Smartphone – your new travel compass (Facebook)
Date: Wednesday April 5th, 2017 – Time: 18:15 – 18:45
Date: Thursday April 6th, 2017, – Time: 15:15 – 15:45
Location: Conference Theatre
About WTM Latin America
WTM Latin America, now in its 5th year, attracts almost 9,000 unique senior executives interested in the Latin American travel industry. The 2016 event generated US$ 370 million of new business which was conducted between exhibitors and buyers. WTM Latin America is part of WTM Portfolio of events, which also includes World Travel Market London, World Travel Market Africa, Arabian Travel Market, WTM Connect Asia and International Golf Travel Market. www.wtm.com. http://latinamerica.wtm.com.
About Reed Travel Exhibitions
Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry. Its wide-ranging portfolio of events around the globe covers leisure travel, luxury travel, meetings, incentives and business travel. RTE, which organizes more than 20 events around the world, includes three portfolios: World Travel Market, IBTM Events and International Luxury Travel Market. RTE is a business unit of Reed Exhibitions. www.reedtravelexhibitions.com.
About Reed Exhibitions
Reed Exhibitions is the world’s leading events organizer, with over 500 events in 30 countries. In 2015, Reed brought together over seven million events participants from around the world generating billions of dollars in business. Today Reed events are hold throughout Americas, Africa, Europe, Middle East, Asia and Oceania, and organized by 40 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information solutions for professional customers across industries. www.reedexpo.com.
Press attendance – World Travel Market
MAPA Comunicação Integrada
Milena Furtado – Communication Analyst
Thaís Germano – Communication Coordinator
Marcia Leite – Director of Communications
Maria Priscila – CEO
55 (11) 5096.3137 | 55 (11) 9.9677.3039 | 55 (11) 9.6316-7338