Sports & Events Tourism Exchange to form integral part of Africa Travel Week 2018

Sports & Events Tourism Exchange to form integral part of Africa Travel Week 2018

Africa Travel Week is pleased to announce a collaboration with the established and successful Sports & Events Tourism Exchange (SETE), which will see the two parties join forces in Cape Town for WTM Africa 2018.

Taking place at the Cape Town International Conference Centre from 18-20 April 2018, SETE is the only event of its kind in Southern Africa and provides a platform that brings together businesses from the sports, events and tourism industries.

SETE will continue its growth in 2018, hosting its seventh edition and further hosting a number of buyers that have successfully brought events to South Africa.

Sports tourism has been recognized by the UNWTO as the fastest growing tourism sector contributing more than 450 billion euros globally in 2014. There is a gap in the market to provide local event organizers and sports industry stakeholders with a platform to showcase their services and network amongst their peers. Leveraging off the WTM Africa platform we can further fill the gap to ensure we are maximising any tourism opportunities around sporting events.

SETE 2018 aims to educate and create discussions around bidding and hosting major international sports events, promote and grow local sports events, and promote southern Africa as a training destination for international teams during the summer months. The SETE conference will also attract global and local experts in event tourism.

Chardonnay Marchesi, General Manager of Africa Travel Week says of the announcement: “We are absolutely thrilled to announce this exciting collaboration between WTM Africa and SETE. The platform has consistently encouraged coordination between the sports, events and tourism sectors. The need for these sectors to co-exist is becoming critical, and certainly influences the broader economy of the country.”

SETE 2018 will host a pavilion on the WTM Africa 2018 floor that will showcase exhibitors in the sports sector. Buyers will have access to these exhibitors through the WTM Africa online diary system, while a dedicated speed networking session will further expand awareness around the potential of sports tourism.

Commercial Director for Reed Exhibitions, Sugen Pillay, furthers that the economic impact of sports events is immense: “Bringing in this specialised group of international buyers will further entrench Africa as an exciting destination to hosts events. The potential direct and indirect foreign spend as a result of sports events is limitless, and SETE is a key platform in driving this objective.”

WTM Africa 2018 will take place in Cape Town from 18 – 20 April 2018. Keep an eye on our website at for those details in coming weeks.




About Reed Exhibitions  

Reed Exhibitions is a leading global player in the world of exhibitions and part of RELX Group, one of South Africa’s largest and most successful business events companies. Reed Exhibitions brings over 50 years of experience in developing, marketing, selling and organising exhibitions, events, conferences and meetings.


About World Travel Market

World Travel Market (WTM) portfolio comprises of six leading B2B events across four continents generating more than $7bn of industry deals. The six events are: WTM London; Arabian Travel Market (ATM); World Travel Market Latin America;  World Travel Market Africa; WTM Connect Asia and  International Golf Travel Market (IGTM).


About Africa Travel Week

Africa Travel Week comprises three co-located shows – WTM Africa, ibtm africa and ILTM Africa – encompassing Africa’s inbound and outbound markets for general leisure travel, luxury tourism, and the MICE/business travel sector under RTE’s established portfolios of WTM (World Travel Market), ILTM (International Luxury Travel Market) and IBTM (Incentives, Business Travel & Meetings).


About World Travel Market Africa

World Travel Market Africa launched in 2014 in Cape Town, South Africa. Nearly 5,000 travel industry professionals attend Africa’s leading inbound and outbound travel and tourism market. WTM Africa delivers a proven mix of hosted buyers, media, pre-scheduled appointments, on-site networking, evening functions and invited travel trade visitors.


For more information, contact:

Robyn Elford – RedLip Communications

+27 83 460 5751

Casey van Niekerk – RedLip Communications

+27 82 214 7582

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Taking place in Cape Town, South Africa, nearly 5000 travel industry professionals attend Africa’s leading and only business to business (B2B) exhibition for inbound and outbound Africa travel and tourism markets.

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