World Responsible Tourism Awards at WTM London reveals most diverse list of finalists

World Responsible Tourism Awards at WTM London reveals most diverse list of finalists

A worldwide campaign to end canned hunting, a tour operator offering locally-led alternative city tours and a local mangrove conservation and education project in Madagascar are among the organisations included in list of finalists for the 2015 World Responsible Tourism Awards at WTM London. But who will take the gold?

After intense debate by the judging panel, 37 organisations have been chosen across 12 categories, recognising achievements from animal welfare campaigns to accessible tourism practices in one of the most diverse lists of finalists the World Responsible Tourism Awards at WTM London has ever seen. The range of organisations vary hugely – in size; from tourism industry giants such as TUI Travel UK & Ireland, to tiny individual enterprises such as Cnoc Suain in Ireland, in setting; from city tours to an isolated Amazon ecolodge and in style; from mainstream tour operators to small, niche businesses. These finalists are also based in more countries than ever before – 20 different countries worldwide, with Cyprus, Hong Kong and Finland represented for the first time ever.

Commenting on the entries received this year, managing director of Responsible Travel, and founder of the Awards Justin Francis says “In our entries this year we’ve seen organisations clearly influenced by the work of our previous winners, for example city tours run by homeless guides. It is our responsibility to find those inspirational people again.

“Looking at our hugely diverse list of finalists this year, I think we have found these people. The organisations in the list really prove that responsible tourism is viable and can be successful in all types of tourism, from niche to mainstream.

“These organisations are the shining stars of responsible tourism.”

Professor Harold Goodwin, chair of the Awards’ judging panel noted that 2015 has revealed some of the strongest entries ever received by the Awards team. He says “Our aim is to surprise and inspire, but the standard is rising, and we have to keep pushing up our expectations of our winners.

“Being a finalist for one of these Awards is not easy; the organisations are required to go through a rigorous process, evidencing the impact rather than intent of their work.

“We can only award those who enter, and I’d like to thank everyone who took the time to share their stories with the judges. The finalists we’ve chosen are just the tip of the iceberg of groundbreaking, inspirational work being done in responsible tourism across the globe”.

Voting is currently underway for the Awards’ only publically-decided category, the People’s Choice in Responsible Tourism in association with National Geographic Traveller (UK) magazine, with the winner for this, for each of the other 12 categories, and the overall winner will be announced at World Travel Market in London on Wednesday 4th November.

Simon Press, Senior Director for World Travel Market London says “The judging for this year’s World Responsible Tourism Awards at WTM has been the most competitive for many years. I am delighted with the quality and the diversity of the finalists. I look forward to congratulating the winners and all the finalised at the awards ceremony, which forms part of World Responsible Tourism Day – the largest day of responsible tourism action in the world- on Wednesday 4 November.”

The full list of finalists can be found at:
Information on the judging panel can be found at:


Notes to editors

About the World Responsible Tourism Awards
For more information on the World Responsible Tourism Awards visit
Now in their 12th year, the World Responsible Tourism Awards were founded by Responsible Travel in 2004 to celebrate the most inspiring stories in responsible tourism.
The Awards are organised by Responsible Travel and ICRT (International Centre for Responsible Tourism). The Awards ceremony is hosted by World Travel Market, the leading global event for the travel industry, during World Responsible Tourism Day, the world’s largest event for responsible tourism which this year takes place on Wednesday 4th November.
This year, the Awards feature 13 categories covering a variety of topics, which reflect the hottest issues currently debated in the world or responsible and sustainable tourism. For the first year tourism businesses and organisations around the world can submit themselves for consideration. The only publically voted Award is the People’s Choice Award. Public voting for the People’s Choice will be open early June.

Follow Awards news and updates on Twitter: @RTAwards or #WRTA2015 and Facebook where you can also find stories from our previous international winners.

About Responsible Travel:
Responsible Travel is the founder and organiser of the World Responsible Tourism Awards and the world’s leading market place for small and tailor-made tour operators, all screened for their commitment to responsible tourism.

Responsible Travel connects these operators with people looking for real & authentic holidays. Starting with just 2 tour operators in 2001 we’ve become the leading place to find tours from over 400 small & specialist tour companies in 197 countries. As tourism grows globally the opportunity for authentic experiences diminishes, and the impacts of tourism on places & local people (not always positive) grows. We’ve found the secret to authentic travel is treating local people & places responsibly.

In addition Responsible Travel:
– campaigns for positive change in the travel and tourism industry.
– is publishing an expanding collection of open, honest travel guides
CEO Justin Francis has been included in Courvoisiers The Future 500, Thames and Hudsons 60 Innovators Shaping Our Creative Future and taken his place on the Advisory Board of The International Centre for Responsible Tourism.
The company is based in Brighton’s North Laine district, England.

About World Travel Market London

WTM London, the leading global event for the travel industry, is the must-attend four-day business-to-business exhibition for the worldwide travel and tourism industry.

Almost 51,500 senior travel industry professionals, government ministers and international press, embark on ExCeL – London every November to network, negotiate and discover the latest industry opinion and trends at WTM.

WTM London, now in its 36th year, is the event where the travel industry conducts and concludes its deals. WTM 2014 will generate around £2.5 billion of travel industry contracts.

WTM London is part of Reed Travel Exhibition’s World Travel Market events, which also includes Arabian Travel Market, World Travel Market Latin America and World Travel Market Africa.

Sarah Bareham
01273 829269

World Travel Market brings the travel industry together through world leading events, content and digital tools, that make it easier for you to find personal and business opportunities and do more effective business.