WTM Africa, which will take place from 19 – 21 April 2017 at the Cape Town International Convention Centre (CTICC), Cape Town, South Africa, has collaborated with international water development charity Just a Drop, in an effort to help raise awareness around the importance of having access to safe water and sanitation.
Just a Drop’s mission is to work with communities around the world by providing sustainable solutions such as through the construction of wells, boreholes, pipelines, hand pumps and latrines, and establish hygiene and sanitation programmes to make a real difference to people’s lives through one focus – delivering safe water and sanitation to where it’s needed most.
The partnership will begin at WTM Africa 2017, using the event to highlight the event’s responsible tourism agenda by supporting Just a Drop’s ‘This Bottle is a Lifesaver’ campaign, where people who give a 20 ZAR donation in exchange for a reusable water bottle will then be entitled to free water refills from various ‘water stations’ around the site.
The water stations will be highlighted on a special ‘water map’ and the free refills will be available throughout the duration of WTM Africa.
Fiona Jeffery OBE, Founder and Chair of Just a Drop says, “Our ‘This Bottle is a Lifesaver’ campaign is a very simple way to engage visitors to WTM Africa, whilst highlighting water’s vital role in our lives. Keeping hydrated during a busy exhibition is important, so not only are we providing a valuable service, the funds raised will also go towards ensuring that poorer communities elsewhere in the world will be guaranteed a lasting, reliable supply of water – something we take for granted.”
Just a Drop was founded by Fiona during WTM London in 1998, as a way of encouraging the travel industry to give back to communities around the world. The charity provides clean water and sanitation facilities to some of the poorest communities across Africa, Asia and Latin America and aims to address the shocking statistic that a child dies every 90 seconds from a water-related disease.
To support the ‘This Bottle is a Lifesaver’ campaign, please visit Just a Drop’s stand located in the Main Galley way during WTM Africa.
For more information please contact louise.geoghegan@justadrop.org or call +44 0208 910 7981 To find out more about Just a Drop’s work or to make a donation please visit www.justadrop.org
For more information or any media related questions relating to WTM Africa, please contact RedLip PR:
Robyn Elford
robyn@redlip.co.za
+27 83 460 5751
Casey van Niekerk
casey@redlip.co.za
+27 82 214 7582
ENDS
About Just a Drop
Launched in 1998, Just a Drop is an international water development charity with a very simple mission: to bring clean safe water, sanitation and hygiene to communities, reducing the number of children dying as a result of water-related diseases.
Working with local partners, at a grassroots level, we provide clean water and sanitation facilities to some of the poorest communities around the world through the construction of hand-dug and borehole wells, pipelines, hand pumps, sand dams, rainwater harvesting tanks, rock catchments and latrines; and we establish health and sanitation programmes.
We operate with a handful of staff and valued volunteers, many of whom are professional water engineers with extensive experience on global water development projects.
To date, we have worked in over 30 countries across Africa, Asia, and Latin America, reaching over 1.3 million people.
Fast Water Facts:
A child dies around every 90 seconds as a result of a water related illness.
Over 768 million people in the world do not have access to clean, safe water.
More people in the world own mobile phones than have access to a toilet.
About Reed Exhibitions
Reed Exhibitions is a leading global player in the world of exhibitions and part of RELX Group, one of South Africa’s largest and most successful business events companies. Reed Exhibitions brings over 50 years of experience in developing, marketing, selling and organising exhibitions, events, conferences and meetings.
About World Travel Market
World Travel Market (WTM) portfolio comprises of six leading B2B events across four continents generating more than $7bn of industry deals. The six events are;
WTM London; Arabian Travel Market (ATM); World Travel Market Latin America; World Travel Market Africa; WTM Connect Asia and International Golf Travel Market (IGTM).
About Africa Travel Week
Africa Travel Week comprises three co-located shows – WTM Africa, ibtm africa and ILTM Africa – encompassing Africa’s inbound and outbound markets for general leisure travel, luxury tourism, and the MICE/business travel sector under RTE’s established portfolios of WTM (World Travel Market), ILTM (International Luxury Travel Market) and IBTM (Incentives, Business Travel & Meetings).
Dates for Africa Travel Week (#africatravelweek) 2017 are: 19 – 23 April 2017
About World Travel Market Africa World Travel Market Africa launched in 2014 in Cape Town, South Africa. Nearly 5,000 travel industry professionals attend Africa’s leading inbound and outbound travel and tourism market. WTM Africa delivers a proven mix of hosted buyers, media, pre-scheduled appointments, on-site networking, evening functions and invited travel trade visitors. http://africa.wtm.com/ Next event: 19-21 April 2017.