The programme will help women in tourism, by supplying content involving training and personalized mentoring
The next edition of the WTM Latin America event, which will take place on 2 – 4 April in Expo Center Norte in São Paulo, will have a space dedicated to women who want to give a boost to their careers in the travel and tourism industry. The Women in Travel program is already taking place in the WTM London and WTM Africa editions of the shows and with its personalized content and mentoring will become part of the Latin American edition, its core objective being to provide guidance for women who work in the market, invest in their careers and are entrepreneurial.
The project, which is led by Alessandra Alonso, the founder of the company of the same name, empowers women and helps them develop more incisive strategies and activities in the global travel, tourism and hospitality industry. In Brazil, Alessandra is supported by Mariana Aldrigui, who looks after her business interests. Mariana is a tourism professor and researcher at the University of São Paulo and a member of the Advisory Board of WTM Latin America.
“I’m very happy to bring the Women in Travel Meetup to the most important travel event in Latin America and to extend our reach to cover all WTM platforms. Women play a critically important role in this industry, whether as professionals or entrepreneurs, but they don’t always have the chance to be recognized for their contributions, or to simply get together to learn and inspire. Women in Travel provides a platform for encouraging discussion, involvement and networking for women and men who think about highly relevant topics so that this sector continues to thrive and grow,” says Alessandra.
This is the first time this Women in Travel programme is going to be held in Brazil and it will last for three hours and be divided into a panel on training, mentoring and a cocktail party. It is worth mentioning that it is not necessary to register beforehand to participate in the panel and attend the cocktail party. For the mentoring programme, however, registration on the WTM Latin America website is necessary; this facility will only be available in 2019.
According to Thais Del Ben, marketing manager of WTM Latin America, the inclusion of this programme in the event is very rich and very positive, since it is specifically aimed at women working in the industry. “We’re very excited about being able to bring Women in Travel to WTM Latin America. We believe in the strength of this content and the value it will add to Latin American women, because the movement is growing, but there are still few female leaders in the industry. We want to help change this,” says Thais.
Women in Travel will take place on2 April, the first day of the event, in the Networking Area starting at 3 pm. Registration for the mentoring programme will be open shortly. Follow the website and social media of the event @wtmlat.