In partnership with B2Live, the event innovates in actions and experiences involving the public
The latest edition of WTM Latin America, which was attended by more than 19,000 participants during the 3-day event in São Paulo, was full of innovation. In partnership with B2Live, a BBG Group events and live marketing company, the WTM Latin America board developed some exclusive activities for the fair. Two successful brand activations took place on different days and the actions will be expanded for the 2020 edition.
According to Vítor Bauab, CEO of the BBG Brasil Group, live marketing actions during major events, like WTM Latin America, are a global trend. “We’re following a global movement and adopting a strategy of innovating by adding value to already well-established major events. Live marketing actions make for excellent results for exhibiting clients and for the event itself which, in addition to having a great impact, are immediate. Proof of this is that all the opportunities created on the WTM LIVE Platform in 2019 between REED and B2LIVE led to successful outcomes and satisfaction levels were high. It was a great success”.
In partnership with Reed Exhibitions, B2Live was responsible for developing, an event for BBG Brasil clients who were present at WTM Latin America 2019. With a dinner for around 70 people, Vítor Bauab and Luciana Fernandes, a shareholder of the BBG Brasil Group, took advantage of meeting with the highly qualified public to thank people for the partnerships that had been formed during 2018 and to present what’s new for this year. Among those participating were authorities, like state and municipal secretaries of tourism, mayors, the presidents of entities and the Ministry of Tourism and Embratur, who represented the federal government. The global director of the WTM portfolio, Claude Blanc, and the director of WTM Latin America, Luciane Leite, also took part in the event and stressed the importance of the platform that has been created between WTM Latin America and B2Live for making live marketing actions available.
A “Networking breakfast” was also held during WTM Latin America, this time with the support of the Porto de Galinhas resort. The breakfast, which was held in the Immensitá events location in São Paulo, brought together 70 Hosted Buyers from more than 25 countries who received information about Porto de Galinhas and special promotions. During the breakfast the guests were able to try tapioca pancakes and the famous bolo de rolo [a type of Swiss roll] and enjoyed an interactive frevo [typical dance] presentation, which reinforced the delights of the destination.
“People are looking just as much for experiences as they are for knowledge. In live marketing events, we have the opportunity to let participants experience something different and enjoy qualified content so that more business and networking opportunities are generated from it. We’re very pleased with the results of these actions and in 2020 we’ll be expanding the portfolio of activities”, concludes Luciane.