The region’s main B2B tourism event will have a more integrated flow between pavilions
It’s not by chance that WTM Latin America has consolidated its status as the industry’s most qualified event: the nine editions held since 2013 have been very successful in bringing together all links in the travel chain to meet goals that are common to all the players, which include strengthening networking, closing deals and getting up-to-date in relation to trends.
In order to contribute to the mission of continuing to explore the industry’s possibilities, 2023’s edition comes with a new floor plan and a change in the layout that was designed to further optimise the flow and improve the visitors’ experience. The colour signalling of the carpet indicates the location of exhibitors from different segments – destinations divided by geographical regions, operators, car rental companies, accommodation facilities, cruises, and technology – which makes visiting even easier. “Having the floor plan organised is a strategy that represents a major differential for the event, as it saves time for those who are looking for suppliers,” explains Thaís Del Ben, WTM Latin America’s Marketing and Communications manager.
At her side, Bianca Pizzolito, WTM Latin America’s Sales Manager, emphasises the projected 10% growth in the number of exhibitors, by comparison with the 2022 edition that registered 550 exhibitors from 40 countries. “This activity is being seen in all areas of the event and the expectations are very positive, with demand higher than last year’s edition, which was the largest ever,” points out Bianca.
Chile, Peru, Argentina, Costa Rica and other important destinations in the Americas have already confirmed their participation, which denotes the event’s strength in the region, as well as Israel, Maldives and other global destinations that are also returning in force to this market that is of strategic importance to them,” adds the executive.
There is also a lot of activity among Brazilian destinations, with a number of states and cities already having confirmed their presence while others are at an advanced stage in the negotiations, along with among the operators who in addition to their space in the operators’ area are also investing in their own stands.
Discover, innovate, and learn
The watchwords reinforce the invitation to Explore New Horizons, the slogan chosen for the 2023 edition, and to find even greater meaning in the three theme-based theatres. Explore Technology, Explore Transformation and Explore Trends are highlighted in the event’s floor plan and will welcome visitors with the presentation of trends, new tools, case studies and best practices shared by leaders from different segments. The fact that the event makes knowledge available to everyone is recognised by the participants who raised the satisfaction index with the 2022 programming to a level of 80% – which translates into a 4% increase vis-à-vis that registered in 2019. In the survey conducted after the event, visitors who said they were very satisfied and completely satisfied with the event came out to a total of 85%, and the likelihood of return expressed by them was one of 90%.