Inspire Theatre provides content about tourism and technology for WTM Latin America 2018

Inspire Theatre provides content about tourism and technology for WTM Latin America 2018

Technology market companies have conferences confirmed for the event, which will be held in São Paulo between April 3rd and April 5th, and reinforce the impact of the digital universe on the tourism sector

At the 6th edition of WTM Latin America, the world’s principal event for the Latin American travel industry, which will be getting together between April 3rd and April 5th, at the Expo Center Norte in the city of São Paulo, will include speakers from well-known companies such as Google and Facebook at the Inspire Theatre (the former Conference Theatre), with a capacity to hold more than 60 people.

On the topic of “Tourism in the Age of Assistance”, Aline Prado e Silva, Insights leader for the Tourism Industry in Google Brazil, will give a talk on April 3rd (Tuesday), from 4.00 p.m. to 4.30 p.m., as well as on April 4th (Wednesday) from 2.30 p.m. to 3.00 p.m. At this encounter, the executive will discuss how consumers express their needs and how to be a brand that is present in this era of transformation, in which consumers cease to look at their smartphones as devices and start to think of them as personal assistants.

According to Aline, “studying the tourism sector at a time when there are so many developments occurring in terms of technology, makes us realize that all change takes place in parts.” While some parts change and others don’t, gaps are created in the middle of the path until such time as someone realizes there is an opportunity, and seizes it” emphasizes the executive. Businesses are reinvented, others improved, but our essential requirement, as travellers, continues to be to have the best experience possible, to make the very most of it, and to be able to do so in the safest possible way. To take part in WTM and to be able to share the way that we see the demand from travellers in Brazil evolving, in a setting with so many market experts is a delicious challenge for us here at Google Brazil”, adds the executive.

On the second day of WTM Latin America, from 4.00 p.m. to 4.30 p.m., the Inspire Theatre will be the setting for the presentation by Nathalia Lacava, responsible for the strategic and consultative part of the large Travel accounts on Facebook Brazil. “Instagram: find out how the platform that serves as inspiration for most Brazilian travellers can help leverage your business”, will be the theme of the talk. On April 5th (Thursday), the last day of the event, André Gyurkovits, responsible for heading up attendance for companies in the travel industry on Facebook Brazil, will give a talk, from 1.45 p.m. to 2.15 p.m. “How to differentiate between so much content?,” in which the executive will explore success stories, give quick tips and present good practices for making your content and campaigns even more relevant to people on the brand’s digital platforms.

There are a further 14 conferences confirmed for this venue. “Having Google and Facebook with us at this edition, reinforces our idea to offer debates and talks that provide tourism professionals with true inspiration and a lot of reflections, with the result that they come out of there with some great ideas,” says Thais Del Ben, WTM Latin America’s marketing manager.

For those who are interested, registration should be made by means of the website itself:
Open to: Travel industry professionals; members of the press (badges exclusively for publishers, journalists, photographers, broadcasters and bloggers/influencers); government authorities and Buyers (only buyers who meet the program criteria will be able to receive a WTM Buyers’ Club badge).


WTM Latin America 2018

Venue: Expo Center Norte, Rua José Bernardino Pinto, 333, V. Guilherme – São Paulo

Date/Time: April 3rd to April 5th (April 3rd and 4th, from 12.00 to 8.00 p.m., and April 5th, from 12.00 to 6.00 p.m.)





About World Travel Market

World Travel Market (WTM) portfolio comprises six leading B2B events across four continents, generating more than $7bn of industry deals. The events are:


WTM Latin America, now in its sixth edition, attracts about 9,000 unique senior executives. The event generates about US$374 million of new business. Taking place in Sao Paulo, Brazil, this show attracts a global audience to meet and shape the direction of the travel industry. More than 7,000 unique visitors attend the event to network, negotiate and discover the latest industry news. Next event: 3-5 April 2018 – Sao Paulo.


WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. About 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating about £2.8 billion of travel industry contracts. Next event: 5-7 November 2018 – London.


T>F Travel Forward is a new travel technology event co-located with WTM London 2018 and part of the WTM portfolio of events. The inaugural T>F Travel Forward conference, exhibition and buyer programme will take place on 5 – 7 November 2018 at ExCeL London, showcasing next-generation technology for travel and hospitality.


WTM Africa launched in 2014 in Cape Town, South Africa. Nearly 5,000 travel industry professionals attend Africa’s leading inbound and outbound travel and tourism market. WTM Africa delivers a proven mix of hosted buyers, media, pre-scheduled appointments, on-site networking, evening functions and invited travel trade visitors. Next event: 18-20 April 2018 – Cape Town.


Arabian Travel Market (ATM) is the leading, international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2017 attracted almost 40,000 industry professionals, agreeing deals worth US$2.5 billion over the four days. The 25th edition of ATM will showcase more than 2,500 exhibiting companies across 12 halls at Dubai World Trade Centre, making it the largest ATM in its 25-year history. Next event: 22-25 April 2018 – Dubai.


International Golf Travel Market (IGTM) is the meeting place for the global B2B golf travel community. Taking place annually since 1998, IGTM brings together more than 500 golf tourism suppliers and 400 pre-qualified buyers for four days of unmissable pre-scheduled appointments and exclusive networking opportunities. Showcasing a different golf destination every year, IGTM brings together 1,400 golf tourism professionals from more than 65 countries. Next event: 15-18 October 2018 – Slovenia.


About Reed Exhibitions

Reed Exhibitions is the world’s leading events business, enhancing the power of face-to-face through data and digital tools at more than 500 events a year, in more than 43 countries, attracting more than seven million participants. East, Asia Pacific and Africa and organised by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information solutions for professional customers across industries.


About Reed Travel Exhibitions

Reed Travel Exhibitions is the world’s leading travel and tourism events organiser with a growing portfolio of more than 22 international travel and tourism trade events in Europe, the Americas, Asia, the Middle East and Africa. Our events are market leaders in their sectors, whether they are global and regional leisure travel trade events, or specialist events for meetings, incentives, conference, events (MICE) industry, business travel, luxury travel, travel technology as well as golf, spa and ski travel. We have more than 35 years’ experience in organising world-leading travel exhibitions.


Press Support – World Travel Market Latin America

MAPA Comunicação Integrada

Milena Furtado – Communication Analyst

Lara Sant’anna – Communication Assistant

Estela Marques – International Accounts Manager

Marcia Leite – Communications Director

Maria Priscila Alves Nabozni – CEO

55 (11) 5096.3137 | 55 (11) 9-6316 7338

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WTM Latin America is the three day must-attend business-to-business (B2B) event which brings the world to Latin America and promotes Latin America to the world.

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