In its eleventh edition, WTM Latin America will take place between April 15 and 17, 2024, at Expo Center Norte, in São Paulo, enhancing the role and importance of all members of the industry in jointly building a sustainable future for the industry.
One of the highlights of the edition is the area intended for tour operators. Conceived with the purpose of establishing itself as an exclusive environment capable of offering a new model for direct relationships with operators, the Tour Operators Area has been growing since its creation. “This space is a benchmark when it comes to bringing together the main outbound tour operators and travel agents from all over Brazil, thus strengthening the market dynamics. We believe that, in 2024, it will be at least 10% larger in terms of exhibition area,” says Bianca Pizzolito, head of WTM Latin America.
Also according to the executive, the number of participants in the event is expected to increase by 5%. In alphabetical order, the operators already confirmed for WTM Latin America 2024 are: Abreutur, Bedsonline, Diversa Turismo, Europlus, E-HTL, Incomum Turismo, Interep, Just Travel, Newmon Travel, Nova Pasárgada, Orinter, Pastore Turismo, RCA Operadora, Schultz, Sou Traveler, Uneworld. “Other companies are in the negotiation phase and their contracts are expected to be signed in the coming months,” Bianca said.
Having taken part in more than five editions, the director of Newmon Travel, Newton França Ferreira, talks about the importance of the event and his expectation of increasing the number of agencies selling the operator’s products: “I consider WTM Latin America to be the most important trade fair in the sector, mainly because of the presence of international suppliers and agencies from all over Brazil. We always generate good business and visibility with the agencies. We close deals with new suppliers and update our mailing list. For the 2024 edition, we hope to launch new products and increase the number of travel agencies selling them by 40%, says the executive.