The largest B2B tourism event in Latin America, WTM Latin America has innovated once again by announcing its Experiences Area. The area will debut at the 2025 edition, confirmed to take place between April 14 and 16, at Expo Center Norte in São Paulo. “The proposal is to generate new ways of connecting brands and visitors, transforming interactions into memorable experiences,” says Bianca Pizzolito, Event Leader at WTM Latin America.
The purpose of the Experiences Area is to offer visitors sensory immersion, allowing destinations, products, and services to be presented engagingly, exploring all the senses and arousing emotions. With creativity and authenticity, exhibitors will be able to promote experiences that create emotional connections with the public. “Tourism is an experience for the senses, and these sensations make each moment unique and unforgettable. This is a valuable opportunity for exhibitors to bring the essence of their products and destinations to the pavilion, providing visitors with a truly immersive experience,” says Bianca.
Defined as more than just a showcase, the Experiences Area aims to consolidate itself as a space for inspiration and engagement that strengthens WTM Latin America’s pillar of networking and business generation in an environment prepared to welcome the most diverse cultural and sensory manifestations. “The debut of this space strengthens our commitment to innovation and the industry, consolidating our position as a global stage for different experiences,” Bianca concludes.