WTM Latin America announces the opening of registration for the 2026 edition of the event, which will be held from April 14 to 16, 2026, at Expo Center Norte, in São Paulo. Recognized as the leading B2B meeting of the tourism industry in Latin America, the fair brings together professionals and companies from around the world every year for networking, business, content, and industry trends.
The 2026 edition will see the debut of the WTM Ministers’ Summit – a meeting of regional authorities to discuss public policies and common challenges facing the continent in relation to regenerative and responsible tourism – and will also be marked by the expansion of the Experience Zone, a space dedicated to immersive experiences that will now occupy the central area of the pavilion. Among the developments planned for the next edition is the implementation of credential fees for Trade Visitors, as part of a new accreditation model that is a response by the organization to the industry’s demand for qualification and focus on business.
“The decision is the result of surveys conducted with visitors and exhibitors, who indicated the qualification of the audience as a key factor in maximizing the results of the event. The accreditation model with an associated value contributes to an environment that is even more focused on business and networking, raising the quality of interactions and following a practice that is already well established at other events in the WTM portfolio,” summarizes Bianca Pizzolito, event leader at WTM Latin America.
“With this move, WTM Latin America reinforces its position as a benchmark platform for the travel and tourism sector on the continent, aligning its growth strategy with current market demands and its commitment to generating value for exhibitors and visitors,” concludes Bianca.
WTM Latin America will take place between April 14 and 16, 2026, at Expo Center Norte, in São Paulo. Entries for the Responsible Tourism Award can be submitted in Portuguese, English, or Spanish.
Service – WTM Latin America 2026 Accreditation
WTM Latin America 2026 will charge a fee for issuing access credentials for Trade Visitors and students. The amounts vary according to the category and the registration deadline.
Trade visitors
1st batch: BRL 120 (for registrations made by February 28)
2nd batch BRL 170 (for registrations made between March 1 and 31)
3rd batch: BRL 400 (for registrations made between April 1 and 16)
Trade Visitor credentials are valid for the three days of the event and grant access to the WTMLAT Meet networking tool.
Check out the details and register at https://www.wtm.com/latin-america/pt-br/inscricoes.html
Students
Credential valid for April 14 and 15, 2026: BRL 60
Credential valid for April 16, 2026: Free for students