Brazilian Association of Travel Blogs continues to support the Influencers Lounge and expands connections between content creators and the tourism market

WTM Latin America 2025, the largest B2B tourism event in Latin America, which will be held between April 14th and 16th at Expo Center Norte, in São Paulo, confirms the renewal of its partnership with the Brazilian Association of Travel Blogs (ABBV). For the third consecutive year, ABBV will support the Influencers Lounge, a space created by WTM Latin America and consolidated as an environment dedicated to connecting content creators and brands of the sector.

Additionally, the association also participates in the organization of Speed ​​Networking, which connects, through strategic chats, influencers and exhibiting companies. Luciana Freitas, president of ABBV, will also be among the debaters on a panel that details the relationship between influencers and the market, reinforcing the best practices to ensure success in the projects.

 “We know how important content creators are in building the image of destinations and promoting experiences, and we invest in this partnership to create bridges that strengthen the relationship between creators and brands, allowing it to continue growing and generating more concrete opportunities,” says Bianca Pizzolito, Event Leader of WTM Latin America.

Still on the association’s participation, Luciana says that ABBV conducted  training for its members, sharing good practices for creating an efficient agenda during the event, structuring proposals and approaching brands in a professional manner. “At the fair, we leave our members free to organize their individual agendas, because each one has their own projects and interests. The ABBV space is available to members as a support point during the event”, he explains.

The criteria for participation in Speed ​​Networking for Influencers remain the same: you must be a content creator in the tourism niche and be looking for contacts with brands to carry out projects. “WTM is known as creator friendly, encouraging the participation of content creator and bringing him closer to the trade, with a modern vision and connected to the reality of the market”, concludes the president of ABBV.

Mandatory for all participants, the accreditation is available at this link.