WTM Latin America Attracts Almost 12,000 Visits in 2018

WTM Latin America Attracts Almost 12,000 Visits in 2018

Numbers rose up 7% over the previous year

WTM Latin America 2018, the leading B2B travel event in Latin American, experiences record participation number of almost 12,000 – an increase of 7% over the previous year.

The event – which took place between 3-5 April in São Paulo – saw a record number of 11,963 senior industry professionals in attendance.

During the show, approximately 12,000 business meetings were held during the five sessions of Speed Networking. Furthermore, the Business Travel Tourism was a huge success with around eight brand activations, including chats, seminars and conferences.

“Over the three-day show, we saw busy corridors, busy sessions at the five Speed Networking meetings, well-known speakers and a lot of networking. We’re also really pleased with the number of business meetings that took place over at the event generating more business deals,” said Luciane Leite, director of WTM Latin America.

With 42 travel operators companies represented at WTM Latin America – 26 of them located in the Tour Operators Area and 16 occupying stands at the Blue and White Pavilions – the operators celebrated the presence of the travel agents and some of them have already shown interest in returning for the 2019 edition, such as R11, Grou Turismo, Travel Ace,  Intertouring, HotelDO Brasil, TT Operadora and ITA.

Countries such as Turkey, Ecuador, Peru and Indonesia have also shown interest in returning next year.

This year, for the first time, WTM Latin America 2018 brought together six hotels – Royal Palm Plaza, Wyndham Hotels, Master Hotel, Maksoud Hotel, Hotel Alfa Moscow and the Brazilian group Hotéis Luzeiros. In addition, the event welcomed top tourist cities in Brazil, Ilhabela, Paraty and Porto de Galinhas.

The 7th edition is confirmed and will be held from 2-4 April 2019, at the Expo Center Norte, in São Paulo.


  • ENDS –



About World Travel Market

World Travel Market (WTM) portfolio comprises six leading B2B events across four continents, generating more than $7bn of industry deals. The events are:


WTM Latin America, the main world event for the sector of tourism and travel in Latin America, attracted over 8,000 executives at its sixth event, held in April, 2018. Responsible for attracting a worldwide public that comes together to network, realise business deals and discover the sector’s latest innovations, the event happens in São Paulo, at the Expo Center Norte. http://latinamerica.wtm.com/. Next event: 2 – 4 April, 2019 – São Paulo.


WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. About 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating about £2.8 billion of travel industry contracts. http://london.wtm.com/. Next event: 5-7 November 2018 – London.


T>F Travel Forward is a new travel technology event co-located with WTM London 2018 and part of the WTM portfolio of events. The inaugural T>F Travel Forward conference, exhibition and buyer programme will take place on 5 – 7 November 2018 at ExCeL London, showcasing next-generation technology for travel and hospitality.


WTM Africa launched in 2014 in Cape Town, South Africa. Nearly 5,000 travel industry professionals attend Africa’s leading inbound and outbound travel and tourism market. WTM Africa delivers a proven mix of hosted buyers, media, pre-scheduled appointments, on-site networking, evening functions and invited travel trade visitors. http://africa.wtm.com/. Next event: 18-20 April 2018 – Cape Town.


Arabian Travel Market (ATM) is the leading, international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2017 attracted almost 40,000 industry professionals, agreeing deals worth US$2.5 billion over the four days. The 25th edition of ATM will showcase more than 2,500 exhibiting companies across 12 halls at Dubai World Trade Centre, making it the largest ATM in its 25-year history.  http://arabiantravelmarket.wtm.com/ www.wtmworld.com. Next event: 22-25 April 2018 – Dubai.


International Golf Travel Market (IGTM) is the meeting place for the global B2B golf travel community. Taking place annually since 1998, IGTM brings together more than 500 golf tourism suppliers and 400 pre-qualified buyers for four days of unmissable pre-scheduled appointments and exclusive networking opportunities. Showcasing a different golf destination every year, IGTM brings together 1,400 golf tourism professionals from more than 65 countries. http://igtm.wtm.com/. Next event: 15-18 October 2018 – Slovenia.


About Reed Exhibitions

Reed Exhibitions is the world’s leading events business, enhancing the power of face-to-face through data and digital tools at more than 500 events a year, in more than 43 countries, attracting more than seven million participants. East, Asia Pacific and Africa and organised by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information solutions for professional customers across industries.


About Reed Travel Exhibitions

Reed Travel Exhibitions is the world’s leading travel and tourism events organiser with a growing portfolio of more than 22 international travel and tourism trade events in Europe, the Americas, Asia, the Middle East and Africa. Our events are market leaders in their sectors, whether they are global and regional leisure travel trade events, or specialist events for meetings, incentives, conference, events (MICE) industry, business travel, luxury travel, travel technology as well as golf, spa and ski travel. We have more than 35 years’ experience in organising world-leading travel exhibitions.


More information, please contact:

Paul Nelson – WTM Portfolio PR Manager

E: paul.nelson@reedexpo.co.uk

T: +44 (0)20 8910 7032/ M: +44 (0)79 1955 5510


Natalia Hartmann – WTM Portfolio PR Executive

E: natalia.hartmann@reedexpo.co.uk

T: +44 (0)20 8439 5535/ M: +44 (0)74 0336 7331

Tagged .

WTM Latin America is the three day must-attend business-to-business (B2B) event which brings the world to Latin America and promotes Latin America to the world.

Leave a Comment

Your email address will not be published. Required fields are marked *