Up to three-quarters of holidaymakers say travel rules stopped them going overseas
Three-quarters of would-be holidaymakers in Northern Ireland – and almost as many in the South West, East of England and the North West – were put off going abroad in the past year because of the traffic-light system, reveals research released today (Monday 1 November) by WTM London.
More people in Northern Ireland than anywhere else in the UK were put off by the red, amber and green list, according to the WTM Industry Report, which polled 1,000 UK consumers.
Among those who did not take an overseas holiday in the past 12 months, 75% of Northern Irish respondents blamed the traffic-light system, much higher than the national average of 66% who said the system put them off travelling overseas.
Almost as many in the South West (73%); the East of England (72%) and North West (71%) were put off travelling because of the traffic-light system.
Stats for Greater London, Scotland and Yorkshire & Humberside were also higher than the national average, with 69% of people from these regions blaming the traffic-light system on their decision not to go abroad in the past year.
Respondents said the system – which had initially been hailed as an easy-to-understand way for the Government to grade destinations, according to COVID statistics – was confusing and risky.
“Boris Johnson cannot make his mind up from one minute to the next what countries are in what colour. It is just not worth travelling abroad at the moment,” said one respondent.
Another explained: “I don’t want to pay a fortune for a COVID test and be stuck indoors to quarantine.”
“It changes at a moment’s notice and is very confusing – the Government is shambolic and doesn’t know what it is doing. Boris flip-flops from one ill-thought-out decision to another,” another respondent said.
A fourth explained they were put off by the traffic-light system: “Because they change the system without any notice at all so you could potentially have to isolate with no notice.”
WTM London, the leading global event for the travel industry, takes place over the next three days (Monday 1 – Wednesday 3 November) at ExCeL – London.
WTM London, Exhibition Director, Simon Press said: “The traffic-light system turned out not to be quite as straightforward as had been intended; did not align to Foreign, Commonwealth and Development Office (FCDO) guidance and, in some cases, did not tally with whether destination countries were accepting British visitors.
“It’s no wonder three-quarters of people in some regions such as Northern Ireland decided to avoid the confusion and unnecessary risk and postpone overseas holiday plans.”
World Travel Market (WTM) Portfolio comprises leading travel events, online portals and virtual platforms across four continents, generating more than $7.5 billion of industry deals. The events are:
WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. Around 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating over £3.71 billion in travel industry contracts. In 2020, WTM Virtual facilitated 20,000+ meetings and held 42 live content sessions over the 3-days show.
Next live event: Monday 1 to 3 November 2021 at ExCel London
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Travel Forward London is the leading travel technology event, co-located with WTM London. Travel Forward is renowned for showcasing the next-generation technologies for the travel, tourism and hospitality industry. Over 19,000 travel officials and 150+ innovative solution providers attend for 3 days of cutting-edge insights, open debate and unrivalled networking opportunities. The combination of a 2-day conference, interactive exhibition and start-up showcase makes Travel Forward truly unique.
Next live event: Monday 1 November to Wednesday 3 November 2021 at ExCel London
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London Travel Week, brought to you by WTM London, is the one-stop-shop for event hosts and visitors to be able to shape the next 12 months of travel together. The festival of events supports the global travel and tourism industry through capturing invaluable news and enhancing industry connections.
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WTM Latin America takes place annually in São Paulo and attracts around 19,000 tourism professionals during a three-day event. The show offers qualified content, as well as networking and business opportunities. In its ninth edition – the first 100% virtual – WTM Latin America followed its focus on effective business generation and reached the milestone of 4,200 meetings held between buyers, travel agents and exhibitors.
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Arabian Travel Market (ATM), now on its 29th year, is the leading, international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2021 showcased over 1,300 exhibiting companies from 62 countries across nine halls at Dubai World Trade Centre, with visitors from more than 140 countries over the four days. Arabian Travel Market is part of Arabian Travel Week. #IdeasArriveHere
Next in-person event: Sunday 8 to Wednesday 11 May 2022, Dubai World Trade Centre, Dubai https://www.wtm.com/atm/en-gb.html
Arabian Travel Week is a festival of events taking place within and alongside Arabian Travel Market 2022. Providing a renewed focus for the Middle East’s travel and tourism sector, it includes ATM Virtual, ILTM Arabia, Arival Dubai, Influencers’ events and activations, as well as Travel Forward. It also features the ATM Buyer Forums, ATM Speed Networking Events as well as a series of country summits.
WTM Global Hub, is the new WTM Portfolio online portal created to connect and support travel industry professionals around the world. The resource hub offers the latest guidance and knowledge to help exhibitors, buyers and others in the travel industry face the challenges of the global coronavirus pandemic. WTM Portfolio is tapping into its global network of experts to create content for the hub. https://hub.wtm.com/
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