PR predictions and Marketing masterclasses at WTM London and Travel Forward 2021

PR predictions and Marketing masterclasses at WTM London and Travel Forward 2021

The PR & Marketing Summit Day will take place on Wednesday 3 November from 10:30am to 5pm and will include panel discussions, workshops and networking opportunities

Some of the brightest brains in PR and cleverest marketeers in the business will share their expertise on Day 3 of WTM London and Travel Forward to help delegates make sense of the way ahead as the world starts to open up again.

PRs and marketeers won’t want to miss Revive and Thrive: Tourism PR in a Post-Pandemic World on the morning of Wednesday 3 November.

The session will discuss how the global pandemic influenced the travel industry and how it is planning to come back stronger than ever, with input from some of the world’s premier tourism boards and PR agencies.

Delegates will hear how PR agencies and tourism departments have tailored their campaigns to stay relevant during a time of unprecedented upheaval; how November’s COP26 UN Climate Change Conference will resonate across the travel industry and what this means for the futures of tourism boards and PR agencies.

It will be moderated by networker, strategist, and creative thinker Frank Marr, Chairman of PRCA Travel and Tourism Group and Director, AM+A Marketing and Media Relations, the company behind numerous world-class, award-winning campaigns.

Frank Marr, AM+A Marketing and Media Relations, said:

“It’s clearly been a challenging time for tourism. However, as tourism leaders and communicators we’re all in a position to be able to look at what is going on around us and create positive change with our actions. For example, the climate crisis, we can all help push for a greener future. When the tourism sector recovers, the industry will have a duty to look at how it will act responsibly. If we can make green tourism an essential element of our work, then we can be part of the solution.

“That is why we’re bringing together leading PR agencies and tourist organisations to discuss future tactics and ideas on how the industry can work together to improve.”

The event will be in two parts, with part one consisting of a panel of PR leaders and part two with a panel discussion from tourism boards from across the globe.

Joining the conversation will be PR experts including Caroline Moultrie, Managing Director of MMGY Hills Balfour; Jules Ugo, CEO of Lotus PR group; Sarah Long, Senior Partner at FINN Partners and Sofia Panayiotaki, CEO of PRM Global Ltd.

Also on the panel will be Alka Winter, Vice President, Destination Marketing & Communications at Ras Al Khaimah Tourism Development Authority and Tracy Halliwell, Director of Tourism and Convention Bureau at London & Partners; Tine Murn, CEO and Founder of Mindbrand UK, which provides representation and consultancy to various foreign government departments, tourist boards, airlines, and private sector industries; Kimarli Fernando, Chairperson of Sri Lanka Tourism; and Molly Castano, Public Relations Manager, Las Vegas Convention and Visitors Authority.

Revive and Thrive: Tourism PR in a Post-Pandemic World takes place on Wednesday 3 November from 10:30 to 12:30, in the Press Conference Room – International Media Centre (Stand ME170).

The session will conclude with a networking opportunity.


In the afternoon, leading marketeers will come together to uncover how they’re reacting to the current challenges, and what they’ve done over the last year to overcome them.

Delegates will hear from the experts how they’ve shifted their focus and reallocated their own time and resources to adapt to the ‘new normal’, and the surprising trends they’ve observed from the businesses they’ve been navigating through the storm.

The debate will kick off with The Future of Travel Marketing: Through the lens of where we are and where we need to go, hearing from Marcus Murphy, Co-founder and CEO at The Five Percent and one of the top marketers in the world, who will share an overview of the current state of marketing, what is changing, and what has evolved during an unprecedented year of change.

Marcus, who has put the marketing session together, will share a ground-breaking method that’s replacing traditional marketing funnels around the world. Not only will delegates be informed but will also walk away with a holistic marketing plan that will be a roadmap for business success in 2022 and beyond.

Session 2 is entitled: Marketing Trends You Can’t Afford To Ignore: What’s working, what’s not, and tactics to supercharge your marketing.

All will be revealed by speaker Oliver Billson, Founder of Oliver Billson Marketing. In session 3, a panel of industry experts will outline What’s working, what’s not, and predictions.

Looking into their crystal balls will be: Martin Johnson, Co-founder and Director, Latin Routes and Polar Routes; Jamie Lee-Abtar, Founder of 2219 Media and Florian Valmy-Devillers, Business Development Manager at McKenzie Gayle Limited/Caribbean Tourism Organisation UK & Europe.

In Session 4: Keys To Building A Trusted Brand In A Post-pandemic World, another expert, Re Perez, CEO and Founder of Branding for the People will share his knowledge, as someone who is the ‘unseen hand behind some of the biggest brands on the planet’.

That will be followed by a closing keynote speech by Marcus Murphy, Co-founder and CEO, The Five Percent.

The marketing sessions take place on the Travel Forward Stage on Wednesday 3 November from 14:00-15:00.

WTM London Exhibition Director Simon Press said:

Great PR and marketing have long been essential for destinations and companies in the travel and tourism sector to stand out in the crowd. Now, more than ever, PRs and marketeers will be instrumental in navigating businesses out of the COVID pandemic and these not-to-be-missed sessions will be vital for anyone who wants to ensure their restart plans are implemented to the max.

Find out more about the sessions here.




World Travel Market (WTM) Portfolio comprises leading travel events, online portals and virtual platforms across four continents, generating more than $7.5 billion of industry deals. The events are:

WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. Around 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating over £3.71 billion in travel industry contracts. In 2020, WTM Virtual facilitated 20,000+ meetings and held 42 live content sessions over the 3-days show.

Next live event: Monday 1 to 3 November 2021 at ExCel London

Next WTM Virtual: Monday 8 to 9 November 2021 – Virtual

Travel Forward London is the leading travel technology event, co-located with WTM London. Travel Forward is renowned for showcasing the next-generation technologies for the travel, tourism and hospitality industry. Over 19,000 travel officials and 150+ innovative solution providers attend for 3 days of cutting-edge insights, open debate and unrivalled networking opportunities. The combination of a 2-day conference, interactive exhibition and start-up showcase makes Travel Forward truly unique.

Next live event: Monday 1 November to Wednesday 3 November 2021 at ExCel London

Next Travel Forward Virtual: Monday 8 November to Tuesday 9 November 2021 – Virtual

London Travel Week, brought to you by WTM London, is the one-stop-shop for event hosts and visitors to be able to shape the next 12 months of travel together. The festival of events supports the global travel and tourism industry through capturing invaluable news and enhancing industry connections.

Next event: Friday 29 October – Friday 5 November 2021

WTM & TF Virtual, is the WTM Portfolio virtual platform, created to offer global delegates the chance to arrange one-to-one virtual meetings, to do business, attend conference sessions and roundtables, take part in speed networking and more. WTM Virtual embrace the global leading travel shows in one platform.

WTM Latin America takes place annually in São Paulo and attracts around 19,000 tourism professionals during a three-day event. The show offers qualified content, as well as networking and business opportunities. In its ninth edition – the first 100% virtual – WTM Latin America followed its focus on effective business generation and reached the milestone of 4,200 meetings held between buyers, travel agents and exhibitors.

Next event: Tuesday 5 to Thursday 7 April 2022 – Expo Center Norte, SP, Brazil

WTM Africa launched in 2014 in Cape Town, South Africa. More than 6,000 travel industry professionals attend Africa’s leading inbound and outbound travel and tourism market. WTM Africa delivers a proven mix of hosted buyers, media, pre-scheduled appointments, on-site networking, evening functions and invited travel trade visitors.

Next event: Monday 11 to Wednesday 13 April 2022 – Cape Town International Convention Centre, Cape Town

Arabian Travel Market (ATM), now on its 29th year, is the leading, international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2021 showcased over 1,300 exhibiting companies from 62 countries across nine halls at Dubai World Trade Centre, with visitors from more than 140 countries over the four days. Arabian Travel Market is part of Arabian Travel Week. #IdeasArriveHere

Next in-person event: Sunday 8 to Wednesday 11 May 2022, Dubai World Trade Centre, Dubai

Arabian Travel Week is a festival of events taking place within and alongside Arabian Travel Market 2022. Providing a renewed focus for the Middle East’s travel and tourism sector, it includes ATM Virtual, ILTM Arabia, Arival Dubai, Influencers’ events and activations, as well as Travel Forward. It also features the ATM Buyer Forums, ATM Speed Networking Events as well as a series of country summits.

WTM Global Hub, is the new WTM Portfolio online portal created to connect and support travel industry professionals around the world. The resource hub offers the latest guidance and knowledge to help exhibitors, buyers and others in the travel industry face the challenges of the global coronavirus pandemic. WTM Portfolio is tapping into its global network of experts to create content for the hub.

About RX (Reed Exhibitions)

RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face to face events by combining data and digital products to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.


RELX is a global provider of information-based analytics and decision tools for professional and business customers. The Group serves customers in more than 180 countries and has offices in about 40 countries. It employs over 33,000 people, of whom almost half are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. The market capitalisation is approximately £33bn, €39bn, $47bn.*

*Note: Current market capitalisation can be found at

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World Travel Market brings the travel industry together through world-leading events, content and digital tools that make it easier for you to find personal and business opportunities and do more effective business.

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