Emperia, RX’s contactless lead capture app, lets exhibitors capture leads from the conversations they have with a scan of a badge
Exhibitors at WTM London and its co-located technology-focused show Travel Forward will be granted free access to a proprietary app that helps them to gather and convert new leads while staying in line with current health and safety guidelines.
The app, Emperia, has been developed in-house by WTM London’s parent company RX (Reed Exhibitions) in 2019. It has been upgraded over the past eighteen months and is being relaunched across RX’s portfolio as face-to-face industry events start to take place again.
The app is available free of charge for registered exhibitors and can be accessed via the Google Play store for Android devices and AppStore for iPhone users – links can be found below.
The exhibitor’s designated admin person will receive the details to set up their company’s Emperia page within the app. The admin can pass the company access code to any attending executive, who can then download the app, log in, and start collecting leads. All leads are fed back to the admin who holds the master document where all collected information is stored.
At the show, exhibitors can scan the dedicated QR code on visitors’ badges which captures the information the visitor provided when registering to attend.
Emperia also allows exhibitors to annotate each lead’s entry and to set custom questions to help qualify leads further. The app needs an internet connection to log in, but scanning and editing can be done offline, with all shared functions automatically synchronised if the signal drops out.
Simon Press, Exhibition Director, WTM London and Travel Forward, said:
“We’re all excited about the return of industry events and catching up with colleagues and contacts, but we haven’t lost sight of the fact that the wheels of business need to start turning again.
“Emperia has been developed specifically to help exhibitors capture contact details on-site using cutting edge technology which streamlines the process of gauging the potential value and following up the leads.”
WTM London and Travel Forward take place at ExCeL London from Monday 1 November to Wednesday 3 November. A virtual event will follow on Monday 8 November and Tuesday 9 November.
Download the app from iTunes or Google Play Store.
Note the minimum device requirements:
iOS: Requires iOS 10.3+ or greater.
Android OS: Requires OS 5.1.1 or greater and
an auto-focus camera.
World Travel Market (WTM) Portfolio comprises leading travel events, online portals and virtual platforms across four continents, generating more than $7.5 billion of industry deals. The events are:
WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. Around 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating over £3.71 billion in travel industry contracts. In 2020, WTM Virtual facilitated 20,000+ meetings and held 42 live content sessions over the 3-days show.
Next live event: Monday 1 to 3 November 2021 at ExCel London
Next WTM & TF Virtual: Monday 8 to 9 November 2021 – Virtual
Travel Forward London is the leading travel technology event, co-located with WTM London. Travel Forward is renowned for showcasing the next-generation technologies for the travel, tourism and hospitality industry. Over 19,000 travel officials and 150+ innovative solution providers attend for 3 days of cutting-edge insights, open debate and unrivalled networking opportunities. The combination of a 2-day conference, interactive exhibition and start-up showcase makes Travel Forward truly unique.
Next live event: Monday 1 November to Wednesday 3 November 2021 at ExCel London
Next WTM & TF Virtual: Monday 8 November to Tuesday 9 November 2021 – Virtual
London Travel Week, brought to you by WTM London, is the one-stop-shop for event hosts and visitors to be able to shape the next 12 months of travel together. The festival of events supports the global travel and tourism industry through capturing invaluable news and enhancing industry connections.
Next event: Friday 29 October – Friday 5 November 2021
WTM Virtual, is the WTM Portfolio virtual platform, created to offer global delegates the chance to arrange one-to-one virtual meetings, to do business, attend conference sessions and roundtables, take part in speed networking and more. WTM Virtual embrace the global leading travel shows in one platform.
WTM Latin America takes place annually in São Paulo and attracts around 19,000 tourism professionals during a three-day event. The show offers qualified content, as well as networking and business opportunities. In its ninth edition – the first 100% virtual – WTM Latin America followed its focus on effective business generation and reached the milestone of 4,200 meetings held between buyers, travel agents and exhibitors.
Next event: Tuesday 5 to Thursday 7 April 2022 – Expo Center Norte, SP, Brazil
WTM Africa launched in 2014 in Cape Town, South Africa. More than 6,000 travel industry professionals attend Africa’s leading inbound and outbound travel and tourism market. WTM Africa delivers a proven mix of hosted buyers, media, pre-scheduled appointments, on-site networking, evening functions and invited travel trade visitors.
Next event: Monday 11 to Wednesday 13 April 2022 – Cape Town International Convention Centre, Cape Town http://africa.wtm.com/
Arabian Travel Market (ATM), now on its 29th year, is the leading, international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2021 showcased over 1,300 exhibiting companies from 62 countries across nine halls at Dubai World Trade Centre, with visitors from more than 140 countries over the four days. Arabian Travel Market is part of Arabian Travel Week. #IdeasArriveHere
Next in-person event: Sunday 8 to Wednesday 11 May 2022, Dubai World Trade Centre, Dubai https://www.wtm.com/atm/en-gb.html
Arabian Travel Week is a festival of events taking place within and alongside Arabian Travel Market 2022. Providing a renewed focus for the Middle East’s travel and tourism sector, it includes ATM Virtual, ILTM Arabia, Arival Dubai, Influencers’ events and activations, as well as Travel Forward. It also features the ATM Buyer Forums, ATM Speed Networking Events as well as a series of country summits.
WTM Global Hub, is the new WTM Portfolio online portal created to connect and support travel industry professionals around the world. The resource hub offers the latest guidance and knowledge to help exhibitors, buyers and others in the travel industry face the challenges of the global coronavirus pandemic. WTM Portfolio is tapping into its global network of experts to create content for the hub. https://inside.exceptionalexperiences.net/
About RX (Reed Exhibitions)
RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face to face events by combining data and digital products to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.rxglobal.com
RELX About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. The Group serves customers in more than 180 countries and has offices in about 40 countries. It employs over 33,000 people, of whom almost half are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. The market capitalisation is approximately £33bn, €39bn, $47bn.*
*Note: Current market capitalisation can be found at http://www.relx.com/investors