A packed programme covering social media, responsible tourism, careers and blogging is lined up for the fourth day of World Travel Market London 2015 – the leading global event for the travel industry.
The busy schedule of speed networking, conferences and seminars on Thursday 4 November offers delegates the chance to hear from industry leaders, and take part in unrivalled business and networking opportunities.
Events kick off at 9am with a WTM Speed Networking event for WTM Buyers’ Club members and exhibitors. The intensive hour-long session at the Global Stage (AS850) offers participants the chance to hold many mini-meetings with potential business partners, which can be followed up that day, or after WTM London.
Meanwhile, the Holidays Matter Annual Conference will be getting under way in Platinum Suite 5 & 6.
Organised by the Holidays Matter Network, this day-long conference will bring together industry partners, charities and researchers to make connections, share best practice and find out how to help people who cannot afford an annual break.
Another speed networking event will take place from 10am-11.30am, this time for 100 of the world’s leading bloggers to meet exhibitors.
Taking place in Hall Entrance S11, the mini-meetings allow bloggers to discuss ways to increase the exhibitors’ media exposure.
Budding tech entrepreneurs should head for the Travel Tech Theatre TT390 at 10.15am for #DTTT Travel Start-up Pitches.
The two-hour session is hosted by Nick Hall, founder of the Digital Tourism Think Tank, with trusted start-up advocate Alex Bainbridge – Chief Executive of travel tech firm TourCMS – and a panel of tech experts.
Travel start-ups will pitch to the audience and delegates will vote live to choose which ones are worth backing.
Over in South Gallery 19 & 20, the Responsible Tourism and Snowsports session will be studying the environmental and social impacts of ski and snowboarding holidays.
Taking place from 10.30am, the hour-long debate will feature four panellists describing what their business or destination has done to reduce the negative impacts of snow-based tourism, and what the industry can learn from their example.
Also starting at 10.30 will be the first of several sessions, run by respected social media consultancy Travel Perspective, and aimed at helping travel companies make the most of social media trends.
The first is ‘Instagram for Travel’, a session dedicated to advising delegates who want to take advantage of the rapidly growing medium of Instagram.
It will be followed by a session asking: “Can social media sell travel?”
Twitter and Facebook are adding ‘buy’ buttons; Instagram is making it easier for brands to work on the platform; and Google wants to make shopping easier from search.
The panellists will study how this could work in travel and tourism.
The third Travel Perspective session is entitled ‘Why travel and tourism organisations need to become publishers’.
Looking at new PR trends, it will feature bloggers, content marketers and travel companies speaking about their experiences and sharing best practice.
The fourth Travel Perspective session examines why online video cannot be ignored.
The world’s dominant video platform, YouTube, is now 10 years old and is launching premium services, while live streaming is the one of the most exciting new developments in social media.
Another conference will kick off at 11am, organised by the Institute of Travel and Tourism.
The ITT Future You Conference is the leading conference for students of travel and tourism, and will provide delegates with an unparalleled opportunity to hear from the sector’s rising stars and leading figures.
The line-up of industry’s brightest emerging talent includes the latest winners of TTG’s 30 under 30 Tomorrow’s Travel Leaders, giving their insight into how to succeed.
The two-hour conference will take place in Platinum Suite 3 & 4.
Responsible travel and sustainability are back on the agenda for another session, taking place from 11.45am-12.45pm in South Gallery 19 & 20.
Called ‘Freshwater and Marine Cruising’, it will bring together experts to discuss sustainability and the social, economic and environmental effects of cruising. The debate will be chaired by Harold Goodwin from Manchester Metropolitan University, who is also WTM’s Responsible Tourism Advisor.
Starting at 1pm, the final responsible travel session will have all the ingredients for a tasty debate, as it covers the issues of food and drink on holiday.
Entitled ‘Can you taste the difference?’, the hour-long session will be in South Gallery 19 & 20, with panellists discussing culinary tours, authentic and fairly-traded food, and benefits for local economies.
World Travel Market London, Senior Director, Simon Press said: “There is something for everyone on the fourth day of WTM. Whether you’re a tech start-up or a student, or looking to use new social media techniques to sell more holidays, or improving your green credentials, there are plenty of ways to learn from the experts and hear the latest research in each field.
“The opportunities to boost your business and career are second to none.”
About World Travel Market London
WTM London, the leading global event for the travel industry, is the must-attend four-day business-to-business exhibition for the worldwide travel and tourism industry.
Almost 51,500 senior travel industry professionals, government ministers and international press, embark on ExCeL – London every November to network, negotiate and discover the latest industry opinion and trends at WTM.
WTM London, now in its 36th year, is the event where the travel industry conducts and concludes its deals. WTM 2014 will generate around £2.5 billion of travel industry contracts.
WTM London is part of Reed Travel Exhibition’s World Travel Market events, which also includes Arabian Travel Market, World Travel Market Latin America and World Travel Market Africa. www.wtmworld.com
World Travel Market Events
World Travel Market is comprised of the leading leisure travel events in the world; World Travel Market London, WTM Latin America in Sao Paulo, WTM Africa in Cape Town and Arabian Travel Market in Dubai.
New events for 2016 are WTM connect Asia and WTM connect China, which join WTM connect Ski and International Golf Travel Market. These unique one-to-one events are targeted at leisure and niche travel markets, allowing exhibitors to exclusively meet with elite hosted buyers.
The World Travel Market events are attended by the global travel and tourism industry’s senior executives to conduct business deals and discover the latest research, insight and opinion.
In 2014, the World Travel Market events facilitated around $7 billion in industry deals from negotiations between the more than 15,000 buyers, 9,500 exhibitors (1,500 main stand holders and 8,000 stand sharers) in attendance of its four events.
WTM is part of Reed travel Exhibitions, the leading events organizer in the travel industry, and is owned by the world’s leading events organiser Reed Exhibitions.
Reed Travel Exhibitions
Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry. Its wide-ranging portfolio of events around the globe covers leisure travel, luxury travel, meetings, incentives and business travel, as well as golf, ski and spa travel.
RTE, which organises more than 22 events around the world, includes three divisions; World Travel Market, IBTM World and International Luxury Travel Market.
RTE is a business unit of Reed Exhibitions.
About Reed Exhibitions
Reed Exhibitions is the world’s leading events organiser, with over 500 events in 43 countries. In 2014 Reed brought together over seven million event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information solutions for professional customers across industries.