Fly out, Work out, Pig out, Brits exercise more but eat less healthily on holiday

Fly out, Work out, Pig out, Brits exercise more but eat less healthily on holiday

Brits are more active on holiday but less likely to eat healthily, reveals the World Travel Market 2015 Industry Report, released today (Monday 2 November) at World Travel Market London.

Three out of ten (29%) of people who took a holiday in the past year do more exercise, including activities such as walking, biking or hiking while on holiday. A similar amount (28%) admits to indulging in unhealthy food more than they would at home.

Only one in 10 (11%) say they eat more healthily while away, with 15% saying they exercise less on holiday.  The rest say their exercise and eating habits don’t change on holiday.

The findings are in line with other recent statistics, which show almost half (44%) of Brits are more likely to work out on holiday than they would have done five years ago. The key motivating factor is to be able to indulge in holiday food guilt-free, according to research undertaken by Club Med in summer 2015.

However, while Brits may be working out more, we are still less active than many other nationalities. Expedia’s Flip Flop Report (2014), ranks Brits as the third laziest in the world, behind Japanese and Thai holidaymakers, with one in five admitting they ‘can’t be bothered’ to go swimming or do other watersports.

World Travel Market London, Senior Director, Simon Press said: “A holiday is a break from the normal routine, so naturally many people have more time on their hands.

“Our research shows a third of Brits keep busy by being more active – going to the gym, the pool, sightseeing or going on a bike ride – with a similar number admitting to dining on ‘unhealthy’ holiday food.

“As long as Brits return to their healthier eating habits once home, a little indulgence is fine – it’s a holiday after all!”


About World Travel Market London

WTM London, the leading global event for the travel industry, is the must-attend four-day business-to-business exhibition for the worldwide travel and tourism industry.

Almost 51,500 senior travel industry professionals, government ministers and international press, embark on ExCeL – London every November to network, negotiate and discover the latest industry opinion and trends at WTM.

WTM London, now in its 36th year, is the event where the travel industry conducts and concludes its deals. WTM 2014 will generate around £2.5 billion of travel industry contracts.

WTM London is part of Reed Travel Exhibition’s World Travel Market events, which also includes Arabian Travel Market, World Travel Market Latin America and World Travel Market Africa.

World Travel Market Events

World Travel Market is comprised of the leading leisure travel events in the world; World Travel Market London, WTM Latin America in Sao Paulo, WTM Africa in Cape Town and Arabian Travel Market in Dubai.

New events for 2016 are WTM connect Asia and WTM connect China, which join WTM connect Ski and International Golf Travel Market. These unique one-to-one events are targeted at leisure and niche travel markets, allowing exhibitors to exclusively meet with elite hosted buyers.

The World Travel Market events are attended by the global travel and tourism industry’s senior executives to conduct business deals and discover the latest research, insight and opinion.

In 2014, the World Travel Market events facilitated around $7 billion in industry deals from negotiations between the more than 15,000 buyers, 9,500 exhibitors (1,500 main stand holders and 8,000 stand sharers) in attendance of its four events.

WTM is  part of Reed travel Exhibitions, the leading events organizer in the travel industry, and is owned by the world’s leading events organiser Reed Exhibitions.

Reed Travel Exhibitions

Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry. Its wide-ranging portfolio of events around the globe covers leisure travel, luxury travel, meetings, incentives and business travel, as well as golf, ski and spa travel.

RTE, which organises more than 22 events around the world, includes three divisions; World Travel Market, IBTM Events and International Luxury Travel Market.

RTE is a business unit of Reed Exhibitions.

About Reed Exhibitions

Reed Exhibitions is the world’s leading events organiser, with over 500 events in 43 countries. In 2014 Reed brought together over seven million event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information solutions for professional customers across industries.

World Travel Market brings the travel industry together through world leading events, content and digital tools, that make it easier for you to find personal and business opportunities and do more effective business.

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