Leading researchers from across the world will share their analysis of travel trends and consumer behaviour at WTM Virtual (November 9-11), helping delegates recover, rebuild and innovate in 2021.
Delegates at the online event will find out about the latest reports from respected research organisations such as Euromonitor, ForwardKeys, YouGov and Tourism Economics – an Oxford Economics company.
The first session ‘Accelerating Travel Innovation After Coronavirus’, hosted by Euromonitor International’s Head of Travel Research, Caroline Bremner – a familiar face at WTM who has regularly presented research about travel trends.
Bremer evaluated information from 100 countries about how the travel industry has innovated in response to the coronavirus crisis, with developments in hygiene protocols, social distancing, digitalisation and sustainability.
Bremner also analysed data about new source markets, consumer segments, business models and alternative revenue streams to offer advice about rebuilding in 2021.
Download Euromonitor’s Full Report Here.
Later that day, there will be two more sessions at WTM Virtual, analysing booking trends and travel markets.
At 13:00, there will be ‘What Destinations Consumers Are Booking First’, looking at countries that are leading the recovery, with findings from a report by market research specialist YouGov.
Eva Satkute Stewart, Global Sector Head for Travel & Tourism at YouGov, will be joined by Nick Hall, founder of the Digital Tourism Think Tank and a panel of leading destinations.
At 16.00, the virtual theatre will host ‘The Long-run Evolution of Aviation Activity’, looking at international aviation growth in the wake of the pandemic.
Speakers will be David Goodger, EMEA Managing Director of Tourism Economics; Brian Pearce, IATA’s Chief Economist; and Wendy Sowers, Director of Market Forecasting and Analysis at Boeing Commercial Airplanes.
Delegates will be able to access another session on demand via the WTM Virtual platform.
Called ‘What can we expect for UK Inbound/Outbound travel and tourism in 2021’, it will be hosted by Olivier Ponti, Vice-President of Insights at ForwardKeys.
As one of the world’s leading travel analytics firms, ForwardKeys uses reservation data from airlines and global distribution systems to discover who is travelling where and when.
Along with industry partner Latin American Travel Association (LATA), the ForwardKeys presentation will evaluate booking data and flight search trends in and out of the UK, with a focus on Latin America and the Caribbean.
Colin Stewart, Chairman of the LATA, will also take part in the discussion.
WTM London’s Senior Director Simon Press said:
“As travel professionals from across the world prepare to recover, rebuild and innovate, the research being revealed at WTM Virtual will offer vital guidance, facts and figures to help them develop their post-COVID strategies.
“We will hear the findings of the most up-to-date surveys, along with analysis of big data, which will enable delegates to navigate this unprecedented crisis and take advantage of the pent-up desire to travel and explore our world.”
What Destinations Consumers are Booking First, with YouGov and Digital Tourism Think Tank
The Long-run Evolution of Aviation Activity, with Tourism Economics; IATA; and Boeing Commercial Airplanes.
- ‘What can we expect for UK Inbound/Outbound travel and tourism in 2021’, with ForwardKeys and Latin American Travel Association.