Responsible Tourism, Aviation, Sports Events and Future Travel Trends Were on the Agenda for the Third Day of World Travel Market

Responsible Tourism, Aviation, Sports Events and Future Travel Trends Were on the Agenda for the Third Day of World Travel Market

Responsible tourism took centre stage today, which is WTM World Responsible Tourism Day in association with the UNWTO.

The annual event launched with a discussion about how the tourism industry can help elephant and rhino conservation efforts to tackle poaching.

Charlie Mayhew, Chief Executive of Tusk, joined “green safari” campaigner Colin Bell, of Africa’s Finest, in an interview led by BBC World News Hardtalk’s Stephen Sackur.

Their debate was followed by inspiring stories from the World Responsible Tourism Awards, in front of a packed audience of more than 500 tourism professionals, media, ministers and officials.

The awards were organised by and sponsored by the Sultanate of Oman Ministry of Tourism.

Joint overall winners for 2014 World Responsible Tourism Awards are Parque dos Sonhos – a Brazilian adventure resort specialising in accessible tourism – and the South African Animal Sanctuary Alliance.

Also on today’s hard-hitting agenda were debates about the social and economic issues surrounding cruising on rivers, lakes and canals; and child protection issues – with Save the Children calling for “orphanage tourism” to be discouraged.

Misunderstandings about Ebola are affecting tourism to the whole of Africa despite the fact only three countries – Guinea, Sierra Leone and Liberia – have the disease.

Adama Bah, Director of the International Centre for Responsible Tourism – West Africa, said: “The geographical misunderstanding of Africa may cause more harm to Africa than Ebola itself. Many people think Africa is one country.”

Traveller numbers have dropped to other West African countries, as well as destinations in other regions of Africa, including South Africa and Tanzania.

David Oades, founder of niche operator Overlanding West Africa, said: “We need to stress that West Africa is a region. There really is no reason not to visit Ghana, Nigeria, Senegal or the Ivory Coast.”

A campaign, United 4 West Africa (U4WA), has been launched by tour operators to raise funds to fight the disease and to promote travel to unaffected parts of West Africa.

Virgin Atlantic boss Craig Kreeger said the airline may launch new long-haul routes next March when the carrier gains three slots at Heathrow.

The slots will become available when Virgin abandons its Little Red Manchester flights in early 2015.

Kreeger said he “would love” to offer new routes to places such as Beijing or Sao Paulo, but that Virgin was more likely to use the slots to increase frequencies on existing routes or for more flights to Delta’s hubs.

Dubai World Central airport aims to be the world’s “biggest and best”, thanks to a $32 billion investment by government-owned Dubai Airports.

Lorne Riley, Head of Corporate Communications at Dubai Airports, said the new airport will become a destination in its own right.

It currently has capacity for seven million passengers annually but aims to accommodate 120 million in about eight years’ time.

He commented that its desert location and government support mean it does not face any of planning issues which are hampering the growth of UK airports such as Heathrow.

At the World Travel Leaders discussion, senior executives talked about how, in the near future, technology and data could enhance the travel experience in the way as it has changed the methods that travellers shop and book.

Hilton Worldwide Senior Vice President and Global Head of Digital Geraldine Calpin said check-ins using mobile were not too far away, while British Airways Chief Commercial Officer Drew Crawley talked about how BA could identify passengers with a fear of flying and make sure the captain would reassure them before take-off.

TUI Travel Deputy Chief Executive Johan Lundgren talked about using data and preferences to offer personalised excursions, specific dining options or activities, while Carlson Wagonlit Travel Senior Director Solutions Group Carlson Wagonlit Travel Geraldine Valenti reminded the audience that business travellers often wanted to option to talk to someone.

Emerging nations are now competing for the right to host international events according to Future Trends in Sports Tourism, sponsored by Eurosport.

SportCal’s Chief Executive, Mike Laflin, said Turkmenistan is building a $6 billion sports complex and Kazakhstan is poised to become an attractive destination for events.

Another trend is the integration of art and culture into sports events, such as the arts festival which preceded Le Grand Depart, the opening stages of this year’s Tour de France in Yorkshire.

VisitBritain is launching the second wave of its ‘Love is Great’ LGBT campaign, bringing the message of a British welcome to more gay travellers in overseas markets.

The first wave – part of the wider VisitBritain ‘Great’ campaign – targeted the core market of the US earlier this year and was run with regional tourist boards and Radisson Blu Edwardian.

Paul Gauger, Global Head of International Media and Destination PR at VisitBritain, advised those marketing to the LGBT sector to use their own photography where possible, as there was a small pool of stock gay imagery which could result in “loss of credibility” if consumers recognised repeated images.

Wellness can be a catalyst for community regeneration, according to an expert at a WTM session on wellness integration for countries and businesses.

Hospitality and Leisure Concepts Director Don Camilleri highlighted the success of Bath’s redeveloped Thermae Spa, saying it receives 200,000 guests a year.

“They’ve brought life into Bath, they’ve brought tourism,” he commented.

Camilleri also pointed out that resort operator Center Parcs employed thousands of people in Nottinghamshire who had previously relied on the area’s mining industry.

He claimed wellness was recession-proof, saying he hadn’t known occupancy rates lower than 90% for Center Parcs, even during the last two recessions.

Operators who bring clients to the MTV hip hop festival in Manila next year will be guaranteed good spaces by the Philippines Tourism Promotions Board.

The board’s President, Domingo Ramon C. Enerio, said tickets for the event – Music Evolution – are free but limited. As a key sponsor, the organisation has 30% of the ticket allocation.

The MTV festival in the second quarter of next year is one of several events being highlighted by the destination as part of Visit The Philippines Year 2015.

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About World Travel Market

World Travel Market, the leading global event for the travel industry, is the must-attend four-day business-to-business exhibition for the worldwide travel and tourism industry.

More than 50,000 senior travel industry professionals, government ministers and international press, embark on ExCeL – London every November to network, negotiate and discover the latest industry opinion and trends at WTM.

WTM, now in its 35th year, is the event where the travel industry conducts and concludes its deals.

WTM 2013 generated more than £2 billion of travel industry contracts, revealed independent research by Fusion Communications.

WTM is owned by the world’s leading events organiser Reed Exhibitions (RE), which organises a other portfolio’s of travel industry events including IBTM Events, the world’s leading showcases for the meetings and events industry and International Luxury Travel Market events.

In 2013, RE held more than 500 events in 40 countries bringing together more than six million people from around the world generating billions of dollars in business.

Reed Exhibitions

Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry, with a wide-ranging portfolio of 21 international events in 14 countries throughout the Americas, Europe, the Middle East, Asia Pacific and Africa.

Its market-leading, business-to-business events cover all elements of travel and tourism, including leisure travel, luxury travel, meetings, events, incentives and business travel, as well as golf, ski and spa travel.

RTE is part of Reed Exhibitions.