Tourism officials from the Italian island of Sicily will be at WTM London 2015 promoting its latest UNESCO World Heritage site the Arab-Norman-Palermo trail and the vast array of flight capacity from the UK.
The UK is an important target market for the island, with an increasing number of direct flights from leading airlines serving the island’s airports.
Situated on the north-east coast of the island, the Arab-Norman Palermo and the Cathedral Churches of Cefalú and Monreale trail is made up of nine different structures dating from the twelfth century (1130-1194).
UNESCO said that the sites – which where awarded the status in the summer – show how Western, Islamic and Byzantine cultures thrived on the island, and that Sicily was a model for the “fruitful coexistence of people of different origins and religions – Muslim, Byzantine, Latin, Jewish, Lombard and French”.
Arab-Norman Palermo is the latest part of the island to make it onto the World Heritage List – a UNESCO designation for sites of cultural or geographical interest. Mount Etna and the Baroque towns on Sicily’s south-eastern coast are also already part of the initiative.
Visiting Arab-Norman Palermo and the other sites has never been easier for British visitors, with a number of airlines flying directly to the island. easyJet and Ryanair both fly to Palermo from Stansted and Gatwick respectively, while easyJet also flies to Catania from Manchester, Gatwick, Luton, Bristol and East Midlands.
BA and Norwegian fly to Catania, while Ryanair also serves Comiso. Thomson and Thomas Cook operate charter flights to the island.
There is another airport – Trapani – which Ryanair currently uses for flights to some thirty destinations around Europe but none from the UK.
The Sicily tourist board will be looking to sign contracts at WTM London 2015 with buyers from tour operators and travel agents while promoting the island’s many unique attractions to the wider travel and tourism industry.
WTM London, Senior Director, Simon Press, said: “We are delighted to give Sicily the platform to promote the island’s latest inclusion in the UNESCO World Heritage List.
“The Arab-Norman Palermo has massive cultural and historical heritage, effectively showing the evolution of Europe and its Empires since the twelfth century.
“And with so many flights from the UK, including regional departures, accessing the island and its many attractions has never been easier.”
About World Travel Market London
WTM London, the leading global event for the travel industry, is the must-attend four-day business-to-business exhibition for the worldwide travel and tourism industry.
Almost 51,500 senior travel industry professionals, government ministers and international press, embark on ExCeL – London every November to network, negotiate and discover the latest industry opinion and trends at WTM.
WTM London, now in its 36th year, is the event where the travel industry conducts and concludes its deals. WTM 2014 will generate around £2.5 billion of travel industry contracts.
WTM London is part of Reed Travel Exhibition’s World Travel Market events, which also includes Arabian Travel Market, World Travel Market Latin America and World Travel Market Africa. www.wtmworld.com
World Travel Market Events
World Travel Market is comprised of the leading leisure travel events in the world; World Travel Market London, WTM Latin America in Sao Paulo, WTM Africa in Cape Town and Arabian Travel Market in Dubai.
New events for 2016 are WTM connect Asia and WTM connect China, which join WTM connect Ski and International Golf Travel Market. These unique one-to-one events are targeted at leisure and niche travel markets, allowing exhibitors to exclusively meet with elite hosted buyers.
The World Travel Market events are attended by the global travel and tourism industry’s senior executives to conduct business deals and discover the latest research, insight and opinion.
In 2014, the World Travel Market events facilitated around $7 billion in industry deals from negotiations between the more than 15,000 buyers, 9,500 exhibitors (1,500 main stand holders and 8,000 stand sharers) in attendance of its four events.
WTM is part of Reed travel Exhibitions, the leading events organizer in the travel industry, and is owned by the world’s leading events organiser Reed Exhibitions.
Reed Travel Exhibitions
Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry. Its wide-ranging portfolio of events around the globe covers leisure travel, luxury travel, meetings, incentives and business travel, as well as golf, ski and spa travel.
RTE, which organises more than 22 events around the world, includes three divisions; World Travel Market, IBTM Events and International Luxury Travel Market.
RTE is a business unit of Reed Exhibitions.
About Reed Exhibitions
Reed Exhibitions is the world’s leading events organiser, with over 500 events in 43 countries. In 2014 Reed brought together over seven million event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information solutions for professional customers across industries.