Speakers Samantha Adams is VP, Advertising Sales, Western Europe for BBC Global News, the international, commercial arm of the BBC. Prior to joining the BBC, she worked at some of the world’s leading media brands including the New York Times and Dow Jones, gaining extensive experience across branded content, TV, digital, programmatic, and print media. … Continue reading Catch up – The New Normal? Country Branding at the time of Covid-19… and after