World Travel Market, the leading global event for the travel industry, has linked up with US-based VPiX to produce an interactive 360-degree tour of the UK and Ireland region which will be used to drive engagement between visitors and exhibitors after the event.
VPiX has worked with resorts, hotels, nightclubs and estate agents in the past, and this is the first time its technology has been used in an events context.
A 360-degree image of the UK and Ireland region will be posted onto www.wtmlondon.com web site after this year’s event closes on Thursday 6 November. Icons will be superimposed onto the participating stand. Visitors to the site then click on that icon and are connected to the exhibitor’s page within the Exhibitor Directory channel on the WTM web site.
Contact details, brochure imagery and marketing materials such as embedded video and web content can be hosted on the exhibitor’s page and shared with virtual visitors.
It will help further maintain the relationship between exhibitors, buyers and visitors throughout the year.
World Travel Market Senior Director Simon Press: “We are very excited about this groundbreaking initiative which is not only a first for the events industry but also confirms that WTM is constantly looking at ways to improve engagement with visitors and to drive business for our exhibitors.
“Providing an exceptional virtual tour means that exhibitors and visitors can tour the venue from the convenience of an office, sometimes located thousands of miles away. With the show as large as World Travel Market, offering visitors the chance to revisit the halls at a later date offers fantastic value for visitors and exhibitors alike.”
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About World Travel Market
World Travel Market, the leading global event for the travel industry, is the must-attend four-day business-to-business exhibition for the worldwide travel and tourism industry.
More than 50,000 senior travel industry professionals, government ministers and international press, embark on ExCeL – London every November to network, negotiate and discover the latest industry opinion and trends at WTM.
03WTM, now in its 35th year, is the event where the travel industry conducts and concludes its deals.
WTM 2013 generated more than £2 billion of travel industry contracts, revealed independent research by Fusion Communications.
WTM is owned by the world’s leading events organiser Reed Exhibitions (RE), which organises a other portfolio’s of travel industry events including IBTM Events, the world’s leading showcases for the meetings and events industry and International Luxury Travel Market events.
In 2013, RE held more than 500 events in 40 countries bringing together more than six million people from around the world generating billions of dollars in business.
Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry, with a wide-ranging portfolio of 21 international events in 14 countries throughout the Americas, Europe, the Middle East, Asia Pacific and Africa.
Its market-leading, business-to-business events cover all elements of travel and tourism, including leisure travel, luxury travel, meetings, events, incentives and business travel, as well as golf, ski and spa travel.
RTE is part of Reed Exhibitions.