World Travel Market 2013, the leading global event for the travel industry, will generate more than £602 million for exhibitors from Americas & The Caribbean.
WTM’s Americas & The Caribbean region covers North America, Central America, South America and the Caribbean. Independent analysis of WTM 2013, by Fusion Communications, reveals £602m of business will be generated for Americas & The Caribbean, either through contracts signed at the event with WTM Buyers’ Club members or from further negotiations which will conclude before WTM 2014.
Research by the same organisation for WTM 2012 revealed the region generated £585m in industry deals.
The Americas region of WTM 2013 had more than 20 new exhibitors, including two more airlines, Avianca and Air Europa, while the Nassau Paradise Island Promotion Board also made its debut. Furthermore, Brand USA increased its stand space by a massive 30%.
Regular exhibitors such as Caribbean Tourism Organisation, Embratur (The Brazilian National Tourist Board) and the Canadian Tourism Commission were also in attendance, while others provided speakers for seminars and presentations.
Americas & Caribbean was also strongly represented at the WTM Speed Networking events on the Monday and Thursday of WTM 2013. On the Monday exhibitors took advantage of the chance to meet contacts briefly before the event opened and arrange a more detailed discussion later. While on the Thursday exhibitors were able to tie up those last minute deals and meet buyers they hadn’t spoken to over the first three days of WTM.
Business deals linked to increased capacity to the region fuelled by this summer’s football World Cup in Brazil and the 2016 Rio Olympics would have been agreed at WTM 2014 .
Overall WTM 2012 will generate £2.2 billion of business for all exhibitors before WTM 2014 opens on Monday 3 November.
World Travel Market, Senior Director, Simon Press said: “The amount of business WTM 2013 conducted for all our exhibitors from the Americas is phenomenal and a testament to WTM’s role in facilitating business on a truly global scale.”
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About World Travel Market
World Travel Market, the leading global event for the travel industry, is the must-attend four-day business-to-business exhibition for the worldwide travel and tourism industry.
More than 50,000 senior travel industry professionals, government ministers and international press, embark on ExCeL – London every November to network, negotiate and discover the latest industry opinion and trends at WTM.
WTM, now in its 35th year, is the event where the travel industry conducts and concludes its deals.
WTM 2013 generated more than £2 billion of travel industry contracts, revealed independent research by Fusion Communications.
WTM is owned by the world’s leading events organiser Reed Exhibitions (RE), which organises a other portfolio’s of travel industry events including IBTM Events, the world’s leading showcases for the meetings and events industry and International Luxury Travel Market events.
In 2013, RE held more than 500 events in 40 countries bringing together more than six million people from around the world generating billions of dollars in business.
Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry, with a wide-ranging portfolio of 21 international events in 14 countries throughout the Americas, Europe, the Middle East, Asia Pacific and Africa.
Its market-leading, business-to-business events cover all elements of travel and tourism, including leisure travel, luxury travel, meetings, events, incentives and business travel, as well as golf, ski and spa travel.
RTE is part of Reed Exhibitions.