WTM London 2015 Responsible Tourism Programme asks how destinations can best benefit from tourism  

WTM London 2015 Responsible Tourism Programme asks how destinations can best benefit from tourism   

In a year where destinations from Barcelona and Venice to Pattaya and Easter Island have struggled with the impacts of growing numbers of tourists in their destinations, a considerable focus of this year’s WTM Responsible Tourism Programme looks at how the industry might best address these issues.

On Tuesday 4th November, the panel Increasing the local economic benefits of tourism explores ways of shifting away from the focus on boosting visitor numbers towards ensuring more direct local benefits. The panelists are Jane Ashton, the Director of Sustainable Development at TUI; Jenefer Bobbin, Founding Director at JUSTreport; Harold Goodwin, WTM Responsible Tourism consultant and Professor of Responsible Tourism at Manchester Metropolitan University; and Cillian Murphy, Chairperson Loop Head Tourism Ireland. Together they will look at four different examples of initiatives to measure and/or increase the local economic benefits of tourism that focus on wages, local procurement and yield.

Earlier that day another panel meets to discuss the question: What is the role of Government in Managing Tourism in destinations? Speakers are yet to be confirmed, but they will explore issues such as how can local communities and their governments maximise the benefits of tourism while minimising negative impacts; and how can local people feel they are using tourism to make theirs a better place to live in, rather than that their place is being used by tourism?

Last year WTM London expanded its responsible tourism programme across all four days of the event. So popular was the inaugural Monday event, that the format is being repeated for WTM London 2015. This year, therefore, a high level panel will meet on Monday afternoon to discuss Destination Partnerships, and they will be focussing on the examples of iconic destinations Barcelona & Venice. The panel is chaired once again by Martin Brackenbury, the Director of Classic Collection Holidays; and it includes Gary Wilson, Managing Director, Product and Purchasing at TUI Group and Nikki White, Head of Destinations and Sustainability, at ABTA. Using the examples of these two cities, the panel will discuss how positive change can be achieved for the benefit of destination communities, their natural and cultural environment and the tourists who visit them.

“The management of tourism by destinations is a controversial subject at the moment with many high profile and hugely popular tourism destinations and attractions introducing caps and restrictions to manage tourism flows,” said Goodwin. “The responsible tourism programme at WTM London will explore how destinations can benefit from tourism while also minimising the impact.”

Beyond the focus on destinations, WTM’s Responsible Tourism panels continue to discuss the tourism issues making headlines. None more so than the Tuesday panel on Taking Responsibility for Wildlife and National Parks, which with the recent shooting of Cecil the Lion has taken on added significance. And as the Paris climate talks take place just a few weeks after World Travel Market London, it is fitting that this year’s flagship debate and keynote speech both address tourism and climate change.

Other topics covered during the four days of debates and seminars include Child Protection, Gender and Tourism, Snowsports, Cruises and Food Tourism. More information on the details of these events and their speakers will be released shortly.


World Travel Market London

World Travel Market London, the leading global event for the travel industry, is the must-attend four-day business-to-business exhibition for the worldwide travel and tourism industry.

Almost 51,500 senior travel industry professionals, government ministers and international press, embark on ExCeL – London every November to network, negotiate and discover the latest industry opinion and trends at WTM London.

WTM London, now in its 36th year, is the event where the travel industry conducts and concludes its deals.

WTM London 2014 will generate around £2.5 billion of travel industry contracts.

World Travel Market

World Travel Market is comprised of the leading leisure travel events in the world; WTM London, WTM Latin America in Sao Paulo, WTM Africa in Cape Town and Arabian Travel Market in Dubai.

New events for 2016 are WTM connect Asia and WTM connect China, which join WTM connect Ski and International Golf Travel Market. These unique one-to-one events are targeted at leisure and niche travel markets, allowing exhibitors to exclusively meet with elite hosted buyers.

The World Travel Market events are attended by the global travel and tourism industry’s senior executives to conduct business deals and discover the latest research, insight and opinion.

In 2014, World Travel Market events facilitated around $7 billion in industry deals from negotiations between the more than 15,000 buyers, 9,500 exhibitors (1,500 main stand holders and 8,000 stand sharers) in attendance of its four events. WTM is owned by the world’s leading events organiser Reed Exhibitions.

Reed Travel Exhibitions

Reed Travel Exhibitions (RTE) is the world’s leading travel and tourism events organiser, with a wide-ranging portfolio of 22 international events in 13 countries throughout the Americas, Europe, the Middle East, Asia Pacific and Africa. Its market-leading, business-to-business events cover all elements of travel and tourism, including leisure travel, luxury travel, meetings, events, incentives and business travel, as well as golf and ski travel.

RTE is part of Reed Exhibitions.


About Reed Exhibitions

Reed Exhibitions is the world’s leading events organiser, with over 500 events in 43 countries. In 2014 Reed brought together over seven million event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information solutions for professional customers across industries.

World Travel Market brings the travel industry together through world leading events, content and digital tools, that make it easier for you to find personal and business opportunities and do more effective business.