Tourism ministers, bloggers and party goers turned the final day of the revamped three-day WTM London into a festival of business and fun.
The UNWTO & WTM Ministers’ Summit is one of the highest-profile sessions of the entire event. Now in its tenth year, more than 100 tourism ministers and their aides from around the world were joined by board-level representatives from some of the biggest travel companies.
This year’s Summit called on the industry and governments to work together to help destinations cope with the threat of terrorism, which UNWTO Secretary-General Dr Taleb Rifai described as “forces of darkness”.
Mohamed Yehia Rashed Tourism Minister Egypt assured delegates that his country has the technology and security measures in place to protect tourists and urged for standard security measures to be introduced globally. Vinod Zutshi, Secretary of Tourism in the government of India – WTM London’s Official Premier Partner – said countries needed to be more responsible when issuing travel advisories as perception of safety in destinations is a key factor.
Zutshi’s call was echoed by Fritz Joussen, Chief Executive TUI Group, who noted people’s perceptions often compound the problems of terrorism. “The probability of being killed by a terrorist is lower than having car accident on the way to the airport,” he said.
As the leading global event for the travel industry, WTM London welcomes all levels of participants in the business, from ministers to bloggers. At a dedicated Speed Networking event, 100 bloggers from 15 different countries talked to exhibitors interested in using this increasingly important channel.
Valentina Correa, based in Germany but originally from Colombia, runs www.unpocodesur.com, an adventure blog. “We have relationships with tour operators but WTM is a fantastic chance to talk to tourist boards and hotels as we look to widen our coverage. It is a great chance too to educate some of the exhibitors about the benefits of working with bloggers.”
WTM London is now applying its highly successful Speed Networking concept to new verticals, with a dedicated Wellness session also taking place today. Lisa Wakefield Programme Leader University of Derby said: “We run International Tourism and Spa Management degrees and courses in hospitality, the culinary arts and event management and I’ve managed to talk to lots of businesses about taking our students on placement.”
While spa speed networking is new, Richard Cope Senior Trends Consultant Mintel is a WTM London regular. Attendees at his well-attended session were given first access to its 2017 consumer trends analysis, getting advance notice on wearables as a payments device, travel brands sponsoring the restoration of iconic monuments across Europe, chatbots and AI becoming a mainstream customer service channel and the potential time-limited offers and promotions.
Elsewhere Mexico City Tourism Trust Director Magdalena Sanchez noted that Donald Trump’s victory in the US election today came on the 27th anniversary of the day the Berlin Wall came down. “The most important thing is to say Mexico is open for business to the world. As a tourist service we are working to strengthen our markets, this is why we are here,”
Simon Press, Senior Director, WTM London 2016 said: “Our decision to revamp WTM London as a three-day event was in response to our listening and responding to our core audience of buyers, exhibitors and visitors. We are confident we have, yet again, delivered a best-in-class event which reconfirms our status as the leading global event for the travel industry.”
About World Travel Market London
WTM London, the leading global event for the travel industry, is the must-attend three-day business-to-business exhibition for the worldwide travel and tourism industry.
Almost 50,000 senior travel industry professionals, government ministers and international press, embark on ExCeL – London every November to network, negotiate and discover the latest industry opinion and trends at WTM London.
WTM London is the event where the travel industry conducts and concludes its deals. WTM London will generate around £2.5 billion of travel industry contracts.
WTM London is part of Reed Travel Exhibition’s World Travel Market events, which also includes Arabian Travel Market, World Travel Market Latin America and World Travel Market Africa. www.wtmworld.com
Reed Travel Exhibitions
Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry. Its wide-ranging portfolio of events around the globe covers leisure travel, luxury travel, meetings, incentives and business travel, as well as golf, ski and spa travel.
RTE, which organises more than 22 events around the world, includes three divisions; World Travel Market, IBTM Events and International Luxury Travel Market.
RTE is a business unit of Reed Exhibitions.
About Reed Exhibitions
Reed Exhibitions is the world’s leading events organiser, with more than 500 events in 43 countries. In 2014 Reed brought together more than seven million event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information solutions for professional customers across industries.