WTM London to help hotels profit from upmarket family travel

WTM London to help hotels profit from upmarket family travel

World Travel Market London 2015, the leading global event for the travel industry, has linked up with Worldwide Kids Company to host a seminar giving hotels and resorts detailed advice on how to appeal to high-spending families.

Family travel is one of the staples of the industry with a truly global reach. The market is not only growing but also evolving. The seminar will looks at how it is changing and what hotels and resorts can do to take advantage of the opportunities.

The seminar is hosted by the Worldwide Kids Company, a childcare consultancy for hotels and resorts which has been in operation for thirty years. Its services range from health and safety audits, providing registered childcare, sourcing equipment and design.

Its senior consultant and founder Kate Dicker will host the seminar, with director Richard Liddle one of the panelists.

The other confirmed speakers at the session reflect the variety of brands and destinations which are active in the market while the seniority of the participants indicate the organisational importance of family travel.

Speakers include:

  • David Thompson, chief operating officer for JA Hotels & Resorts, a Dubai-based hotel and leisure management company
  • Amanda Hills, founder and CEO of PR agency Hills Balfour on behalf of its client Westin Costa Navarino in Greece
  • Julian Houchin, commercial director of the Sun Gardens Resort and Spa in Dubrovnik, Croatia
  • Andreas Birner, managing director of INOVA Hospitality Management

The session will share best-practice examples of how to deliver an exceptional family holiday experience. Case studies will highlight how investment in the luxury family product can generate significantly higher revenues for hotels and resorts.

World Travel Market, Senior Director, Simon Press said: “Family travel is an established part of the travel industry and is changing in response to wider shifts in society at large. Hotels and resorts at the top end of the market need to be aware of this so they can offer an exceptional experience to families. This seminar will provide practical guidance, insight and advice from the market leaders.”

The seminar takes place on Wednesday 4 November in the South Gallery Rooms 15-16 from 1230 to 1330.


About World Travel Market London

WTM London, the leading global event for the travel industry, is the must-attend four-day business-to-business exhibition for the worldwide travel and tourism industry.

Almost 51,500 senior travel industry professionals, government ministers and international press, embark on ExCeL – London every November to network, negotiate and discover the latest industry opinion and trends at WTM.

WTM London, now in its 36th year, is the event where the travel industry conducts and concludes its deals. WTM 2014 will generate around £2.5 billion of travel industry contracts.

WTM London is part of Reed Travel Exhibition’s World Travel Market events, which also includes Arabian Travel Market, World Travel Market Latin America and World Travel Market Africa.  www.wtmworld.com

World Travel Market Events

World Travel Market is comprised of the leading leisure travel events in the world; World Travel Market London, WTM Latin America in Sao Paulo, WTM Africa in Cape Town and Arabian Travel Market in Dubai.

New events for 2016 are WTM connect Asia and WTM connect China, which join WTM connect Ski and International Golf Travel Market. These unique one-to-one events are targeted at leisure and niche travel markets, allowing exhibitors to exclusively meet with elite hosted buyers.

The World Travel Market events are attended by the global travel and tourism industry’s senior executives to conduct business deals and discover the latest research, insight and opinion.

In 2014, the World Travel Market events facilitated around $7 billion in industry deals from negotiations between the more than 15,000 buyers, 9,500 exhibitors (1,500 main stand holders and 8,000 stand sharers) in attendance of its four events.

WTM is owned by the world’s leading events organiser Reed Exhibitions.

About Reed Exhibitions

Reed Exhibitions is the world’s leading events organiser, with over 500 events in 43 countries. In 2014 Reed brought together over seven million event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information solutions for professional customers across industries.





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